Successful Online Project for Sale
With a heavy heart, we would like to part with our first project.
Due to other ongoing projects, we increasingly lack the time to continue it at its usual capacity.
This is an online business established for over three years with a digital product: pre-configured online stores.
The project specializes in beginners who want to build a second income stream with their own online shop.
Customers can find a wide selection of fully created shops on the website, already linked to suppliers (only suppliers from the EU) and ready for transfer. Thanks to comprehensive guides, buyers can customize their shop after the transfer, stock it with additional products, and alter the design as they wish.
Revenue and Profit
* Total revenue over 3 years: €267,000 from project sales
* Additional commissions: €25,200 from existing customers (Shopify partner program), which continue as a passive income source
* Profit: €204,000 over 3 years. Profit margin: approximately 70% (deducting program and marketing expenses, since the product is completely created in-house)
Annual revenues:
* 2022 (starting August): €20,851
* 2023: €98,125
* 2024: €124,946 (best month: €22,000 in revenue / approximately €18,000 profit)
* 2025 (so far): €23,444
Most months averaged between €10,000–15,000 in revenue.
Since early 2025, marketing costs have been deliberately reduced, as we could not fully process the orders. This is reflected in the currently lower revenue.
Marketing & Advertising
The project was primarily advertised through self-created – admittedly simple – Google Ads campaigns in the DACH region.
SEO
In 2023, we additionally hired an SEO agency for about €7,500.
Through these optimizations, we were able to reduce Google Ads expenses by about 70%.
We have many relevant keywords in the top 10 Google placements, including many at number 1.
Team & Processes
The project was operated by two people, supported by part-time workers responsible for the project transfers. Payment was made at a flat rate per transfer at €25.
Sales Package
* SEO-optimized Shopify store
* Domain & email addresses
* Existing customers (approximately €700 monthly commissions)
* Know-how on project development
* Google Ads keyword strategy
Growth Potential
The potential is vast, as there is no significant competition in this segment in the German-speaking region. So far, advertising has been exclusively through Google Ads in the DACH market – here there are numerous expansion possibilities:
* Internationalization by adding more languages
* Expansion of social media marketing
* Development of additional store concepts and digital products
* More professional Google Ads with conversion tracking
* After-sales program such as support, marketing assistance, etc. (Many customers have asked us about this, unfortunately, we couldn't implement it due to lack of time)
Why the Project is Attractive
* 3 years of history → not a "fresh" start-up risk
* High margin (70%) and no inventory
* Passive income (Shopify commissions) → stable monthly cash flow
* Clear target audience (beginners in e-commerce) → demand continuously growing
* Established name + domain → recognition value, trust
* Low competition in the DACH region → niche advantage
* 100% digital product & location-independent operation → manageable from anywhere in the world, no inventory or shipping processes
Transfer & Support
For the first few months after the sale, we are prepared to continue creating the sold shops to optimally train the new owner.
Our part-time workers can also continue to handle project transfers as usual.
For questions or more information, feel free to contact us. We are also available for calls or video meetings.
URL will be provided upon request.