Financial Overview
Etsy online store for personalized jewelry including engraving machine & inventory –
Business Model:For sale is an established Etsy online shop specializing in high-quality, personalized jewelry. The range includes necklaces, bracelets, and earrings made of waterproof stainless steel (18k gold-plated), 925 sterling silver, as well as 24k gold-plated jewelry. All pieces are individually engraved, including rare photo engravings of particularly high quality. Production is carried out with a professional engraving machine (original price €3,000), which is included in the sale price.
Sales are primarily achieved through Etsy, supported by Etsy Ads for acquiring new customers. Last year, the shop recorded a revenue of €6,000, achieved through fully automated order and payment processing. Production is completed within one day, and shipping occurs on the same or next business day, leading to consistently positive customer reviews.
Justification of the Sale Price:
The price is justified by the high material value of the inventory (engraving machine valued at €3,000, jewelry stock valued at €1,000, as well as additional accessories valued at €500), the established Etsy product listings with a proven advertising system, and the shop's excellent reputation (100% positive reviews).
Additionally, the business model offers a clearly defined target market with high demand for personalized jewelry, especially for occasions such as birthdays, weddings, Mother's Day, and anniversaries. Buyers receive a business ready to start immediately without any additional initial investments, offering significant growth potential with the appropriate marketing push (e.g., social media or influencer collaborations).
Tech Stack:
Tools & Platforms Used:
• Etsy (shop platform, order processing, customer communication)
• Etsy Ads (advertising on Etsy for acquiring new customers)
• Shopify (shop platform – currently unused, but fully set up)
• Canva (for product images and graphic design)
• Engraving machine (production tool, not a digital tool, but important for operations)
Key Competitors:
Marketing Channels:
Etsy and Etsy Ads, SEO
Markets:
Germany
Target Group:
1. Demographic:
• Women (predominantly)
• Age group: approximately 20–50 years
• Residence: predominantly Germany, Austria, Switzerland (Etsy has a strong buyer base here)
• Income level: middle to higher income, ready to purchase high-quality, personalized gifts
2. Occasion-based:
• Buyers are searching for gifts with a personal touch for birthdays, anniversaries, weddings, Valentine's Day, Mother's Day
• Couples & families who want partner necklaces, name necklaces, or photo engravings
• People who want a personal keepsake (e.g., a photo of a loved one, date, or quote)
3. Psychographic / Purchase motives:
• Emphasis on individuality (not a mass product)
• Emotional connection through personalization
• Quality & durability matter more than low prices
• Fast delivery is crucial (often last-minute gifts)
In short: Emotional buyers who want to capture memories with your jewelry and are willing to invest a little more for it.
Monetization:
Sale of products
Monthly Costs:
Etsy Ads €150
Weekly Workload:
10 hours
Reasons for Selling:
I am currently starting a new business in Digital Marketing and want to focus 100% on it. Therefore, I am selling my jewelry shop along with high-quality inventory to someone who wants to further expand it.
Category:
E-Commerce
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- Published on 12.08.2025
- Seller last active im Oktober 2025