Listing — Online shop for men's boxer shorts

The business model is based on selling men's underwear via Amazon FBA (Fulfillment by Amazon).
Amazon handles storage, shipping and customer service, while the business focuses on product development, brand building and marketing.

The buyer will receive the complete Amazon listing, the brand, the existing customer base as well as over 230 customer reviews averaging 4.5 stars, giving the brand strong credibility and customer loyalty.

The brand is established and offers significant growth potential:

The listing can be further expanded and scaled globally.

With optimized advertising on Amazon (PPC, Ads), revenue can be increased.

There is also potential for external marketing via social media, which has not yet been utilized.

Despite a lack of current inventory, the buyer can launch new production runs and immediately leverage the existing brand presence and customer base, allowing the business to become profitable again quickly.

The price is justified because the business includes an established brand, optimized processes, a strong listing and positive customer feedback — all of which provide the foundation for immediate growth once new products are produced.