Online shop for baby and toddler products in Scandinavian design

Do you love Scandinavian design, high-quality children's products, and dream of running your own established online business?
Then business could be perfect for you

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About the Shop

This is a lovingly built online shop for stylish, sustainable baby and children’s brands and has been on the market since 2015. The store combines Nordic aesthetics, premium materials, and a mindful family lifestyle. Well-known labels like Liewood, Sebra, Done by Deer, Ava & Yves and Konges Sløjd create a strong, trusted assortment that delights parents.

The brand has a loyal community:
Over 23,300 Instagram followers who engage regularly, share inspiring content, and visit the shop frequently.

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What’s included in the sale
• Complete online shop (Prestashop – mobile-optimized, professionally built)
• Domain – clear, memorable brand name
• Inventory with a total of around 3,200 items (600 distinct products) from the premium segment
• Instagram account (23k followers)
• Pinterest account – growing, ideal for organic traffic
• Blog with currently 10 articles, SEO-friendly, ready for expansion
• Branding assets – logo, fonts, product and lifestyle images
• Supplier contacts for all brands (no fixed contracts → full flexibility)

The shop is ready for immediate handover – you can take over and start selling right away.

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Why buying is worthwhile

The store provides everything a successful brand needs:
✔ Established branding and a clear target audience (families, design-conscious parents)
✔ Strong reach & community
✔ Sales-ready inventory with premium products
✔ Scalable foundation – ideal for social ads, influencer collaborations, SEO & Pinterest

With focused marketing, revenue can be increased quickly – the groundwork is already in place.

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This business is a labor of love. The shop was lovingly created by parents and later taken over by me. Due to lack of time, I can no longer run the shop to the standard the brand deserves. I’m looking for someone to continue the vision with the same passion for family, style, and sustainability.

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Who is this business ideal for?
• Mompreneurs or founders with marketing experience who want to take over a warm, established business
• Small labels or boutiques looking to expand their online reach
• E-commerce starters who want to launch immediately with an established brand presence
• Investors seeking a profitable, scalable lifestyle shop
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Handover: available immediately
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This is more than a shop – it’s a brand with soul, a community, and growth potential.
If you dream of running a true passion business that inspires and delights parents, now is the perfect time to take over this business.