Data
Current
| Revenue in Euro | Profit in Euro |
|---|---|
| 543.950,00 | 60.884,00 |
Description
Summary/Description
Step into the fast-growing global sleepwear and sleep-comfort market with a science-backed ecommerce business built to scale. This sleep-focused brand centers on a hero compression product designed to promote calmer, more restorative sleep, and has established a loyal, recurring customer base through product-led storytelling and education. The company operates on a 3PL + dropship hybrid model, delivers strong unit economics with ~75% gross margins, and shows proven profitability and marketing performance that offer clear opportunities for expansion across channels, SKUs and regions. With a low owner workload and established fulfillment, this business is well-positioned for a new owner to accelerate growth in a wellness category projected to expand significantly over the coming decade.
Questions and Answers
At a Glance
Q: What platform does the business use?
A: Shopify
Q: What is the business model?
A: 3PL + Dropship Hybrid
Q: What is the customer situation?
A: Growing, recurring customer base
Q: When was the business launched?
A: 07/04/2023
Q: What are the trailing twelve months (TTM) financials?
A: TTM Revenue: $543,950; TTM Net Profit: $60,884
Q: What is the lifetime revenue?
A: Lifetime Revenue: $1,084,192
Q: What are gross profit margins?
A: Approximately 75%
Q: What is the average order value (AOV)?
A: $74.11
Q: What are current advertising returns?
A: Google Ads ROAS: 4.0x; Meta Ads ROAS: 1.4x
What Makes This Business Stand Out
Q: What is the product differentiation?
A: A unique compression-based sleep product built on science-backed calming pressure to help customers relax faster and sleep better.
Q: What is the brand positioning?
A: A wellness-focused brand centered on simple sleep science principles, customer trust, and education that reinforces nightly comfort.
Q: Is the business profitable?
A: Yes — proven profitability with 75% gross margins and optimized COGS plus 3PL processes.
Q: How engaged is the audience?
A: The brand has 4,000+ Instagram followers and an email list of 13,052 active subscribers, plus 18,121 dormant contacts for reactivation and retargeting.
Q: What market opportunity exists?
A: The global market is forecast to grow substantially, with projections reaching $34B by 2032 at a 12% CAGR.
Q: How is fulfillment handled?
A: A scalable 3PL setup provides reliable fulfillment, low owner workload, and straightforward regional scaling.
Q: How effective is the current marketing setup?
A: Google Ads delivers a strong 4.0x ROAS, and there is clear upside across Meta, new channels, expanded SKUs, and regional scaling with minimal incremental overhead.
Tech Stack
Q: What technology is used?
A: Shopify
Marketing Channels
Q: Which marketing channels are in use?
A: Google Ads and Meta Ads
Markets
Q: What markets does the business serve?
A: International
Target Group
Q: Who is the target audience?
A: Women, men and children
Monetization
Q: How does the business generate revenue?
A: Product sales
Monthly Costs
Q: What are the average monthly costs?
A: Average monthly cost is $30,744, including advertising & marketing, subscriptions, transaction, and automation costs
Weekly Workload
Q: How much owner time is required weekly?
A: Approximately 10 hours per week
Reasons for Selling
Q: Why is the business being sold?
A: The owners are raising funds to invest in their main business to achieve further growth.
Step into the fast-growing global sleepwear and sleep-comfort market with a science-backed ecommerce business built to scale. This sleep-focused brand centers on a hero compression product designed to promote calmer, more restorative sleep, and has established a loyal, recurring customer base through product-led storytelling and education. The company operates on a 3PL + dropship hybrid model, delivers strong unit economics with ~75% gross margins, and shows proven profitability and marketing performance that offer clear opportunities for expansion across channels, SKUs and regions. With a low owner workload and established fulfillment, this business is well-positioned for a new owner to accelerate growth in a wellness category projected to expand significantly over the coming decade.
Questions and Answers
At a Glance
Q: What platform does the business use?
A: Shopify
Q: What is the business model?
A: 3PL + Dropship Hybrid
Q: What is the customer situation?
A: Growing, recurring customer base
Q: When was the business launched?
A: 07/04/2023
Q: What are the trailing twelve months (TTM) financials?
A: TTM Revenue: $543,950; TTM Net Profit: $60,884
Q: What is the lifetime revenue?
A: Lifetime Revenue: $1,084,192
Q: What are gross profit margins?
A: Approximately 75%
Q: What is the average order value (AOV)?
A: $74.11
Q: What are current advertising returns?
A: Google Ads ROAS: 4.0x; Meta Ads ROAS: 1.4x
What Makes This Business Stand Out
Q: What is the product differentiation?
A: A unique compression-based sleep product built on science-backed calming pressure to help customers relax faster and sleep better.
Q: What is the brand positioning?
A: A wellness-focused brand centered on simple sleep science principles, customer trust, and education that reinforces nightly comfort.
Q: Is the business profitable?
A: Yes — proven profitability with 75% gross margins and optimized COGS plus 3PL processes.
Q: How engaged is the audience?
A: The brand has 4,000+ Instagram followers and an email list of 13,052 active subscribers, plus 18,121 dormant contacts for reactivation and retargeting.
Q: What market opportunity exists?
A: The global market is forecast to grow substantially, with projections reaching $34B by 2032 at a 12% CAGR.
Q: How is fulfillment handled?
A: A scalable 3PL setup provides reliable fulfillment, low owner workload, and straightforward regional scaling.
Q: How effective is the current marketing setup?
A: Google Ads delivers a strong 4.0x ROAS, and there is clear upside across Meta, new channels, expanded SKUs, and regional scaling with minimal incremental overhead.
Tech Stack
Q: What technology is used?
A: Shopify
Marketing Channels
Q: Which marketing channels are in use?
A: Google Ads and Meta Ads
Markets
Q: What markets does the business serve?
A: International
Target Group
Q: Who is the target audience?
A: Women, men and children
Monetization
Q: How does the business generate revenue?
A: Product sales
Monthly Costs
Q: What are the average monthly costs?
A: Average monthly cost is $30,744, including advertising & marketing, subscriptions, transaction, and automation costs
Weekly Workload
Q: How much owner time is required weekly?
A: Approximately 10 hours per week
Reasons for Selling
Q: Why is the business being sold?
A: The owners are raising funds to invest in their main business to achieve further growth.
Buyer Protection
| Published on: | 19.11.2025 |
| Seller last active: | this week |