Summary/Description:
Three interconnected SaaS projects built for the German vehicle appraisal (KFZ Gutachter) market are offered as a single package. These fully developed platforms form a cohesive digital ecosystem addressing lead generation, referral network digitization, and workflow/report automation for appraisers, lawyers and workshops. The systems are operational, largely automated, and were developed in-house by an AI-enabled digital agency. The package includes an established, revenue-generating lead marketplace, a referral network platform in pre-revenue stage, and a CRM/reporting SaaS in functional beta. The seller is offering the complete package because in-house client demand prevents further development. The projects have clear monetization paths, low weekly maintenance requirements, and significant scaling potential—particularly by increasing advertising spend and active market growth efforts.
Questions & Answers:
Q: What is included in the sale?
A: The sale includes all domains, the complete platforms, source code/projects, dashboards, funnels and advertising campaigns, databases, existing users, and a full handover and onboarding.
Q: What is the asking price?
A: Price: €4,500 gross — sale only as a package.
Q: Why are these projects being sold?
A: The agency that developed them is experiencing rapidly growing client demand and no longer has capacity to continue internal product development. These were strategic in-house initiatives developed without client mandates and need an owner who will actively grow them.
Q: What are the three projects and their roles in the ecosystem?
A: 1) Lead marketplace — an established, functioning job marketplace that sources genuine damage-case leads via paid advertising and assigns jobs to appraisers automatically by postal code. 2) Digital referral platform — a network connecting appraisers, lawyers and workshops to structure natural referral flows, currently fully developed but intentionally pre-revenue. 3) CRM/reporting SaaS — a cloud-based, mobile-capable system for customer and case management, document handling, digital report creation and delivery; functional beta with no active users yet.
Q: Which project is already generating revenue?
A: The lead marketplace is generating revenue and profit and accounts for almost all of the reported €15,000 revenue.
Q: What are the key metrics and status for the lead marketplace?
A: 32 active appraisers registered; several months of active operation; average lead cost €60–100; margin per job 50–90%; fully automated lead assignment; existing revenue and profit. Appraisers pay a one-time €199 onboarding fee plus a commission per referred job.
Q: What is the status of the referral platform?
A: The referral platform is fully developed with initial appraisers and some lawyers registered, no workshops yet and intentionally €0 revenue to date. Initial sign-ups occurred via word of mouth.
Q: What is the status of the CRM/reporting product?
A: The CRM/reporting product is in functional beta, not marketed, with no active users and no monetization implemented yet.
Q: What are the main selling points and value drivers?
A: - A complete, industry-focused ecosystem covering lead generation, referral management and case/report workflows. - Profitable, operational lead marketplace providing near-term revenue. - A unique referral platform with little direct competition. - A CRM product that enables a scalable SaaS subscription model and completes an end-to-end solution. - Largely automated systems requiring minimal administrative overhead.
Q: What are potential monetization options across the platforms?
A: Commissions per job and monthly usage fees are already in place for the lead marketplace. The referral platform could adopt monthly memberships, premium accounts, referral fees, visibility packages, directory/listing models or lead distribution. The CRM is positioned for a subscription SaaS model.
Q: What are the main costs after acquisition?
A: Hosting is approximately €100 per month plus any advertising budget you choose. If the seller continues to host and provide support, the fee would be €200 per month for hosting and support.
Q: How much time is required to operate the platforms weekly?
A: Estimated weekly workload: 2–5 hours.
Q: What markets and target group are these products built for?
A: Market: Germany. Target group: vehicle appraisers.
Q: What marketing channels have been used?
A: Paid Google Ads and Meta Ads campaigns were used to generate leads for the marketplace.
Q: What technical and operational support is offered?
A: The development was done in-house and the seller can continue to host and maintain the projects if requested (for the stated support fee).
Q: Who is the ideal buyer?
A: Founders wanting a finished, scalable business model; agencies seeking access to the appraiser market; SaaS investors focused on industry solutions; or entrepreneurs seeking a profitable niche project requiring limited time.
Q: What are the primary risks and growth levers?
A: Risks include the need for active marketing and appraiser onboarding to scale. Primary growth levers are increased ad spend to scale lead volume, active onboarding of more appraisers and workshops, and monetizing the referral platform and CRM via subscriptions or premium services.