Online shop for custom interlocking-brick mosaic kits

Online shop for custom interlocking-brick mosaic kits
Scalable online shop selling customized building-block mosaic kits

For sale: an established online shop for customized building-block mosaic kits with a high degree of automation and attractive margins. Customers upload their own photo and create a personalized mosaic in any desired size. After the order is placed, a custom-made kit is shipped including precisely matched building blocks and a personalized instruction manual.

Thanks to the fully personalized product, the return rate is 0%.
Due to long-term, stable supplier relationships in Asia, the average margin per kit is over 70%.

Sales have so far been handled exclusively through the owner’s online shop and, to a small extent, via Etsy. Additional sales channels such as Amazon, eBay or brick-and-mortar retail have not been tapped and offer significant growth potential.

Picking of the building blocks is largely automated. For the 20 most used colors (over 80% of total volume) there are in-house developed, fully automatic counting and weighing machines included in the sale.

Day-to-day operations are extremely efficient:
The entire production process (instructions, labels, postage, inventory monitoring) is automated. Manual work per order is limited to about 10–20 minutes for packing, regardless of mosaic size.

Space requirements are only about 10–15 m², ideal for a basement, garage or small warehouse.

The business generates stable income with high margins and minimal inventory risk, as building blocks remain in steady demand.
The sale is solely due to relocation abroad.

The ideal buyer has an interest in building blocks and basic technical skills to independently manage the shop platform and the counting machines. Programming skills are not required but offer additional development opportunities.

Facts & Kennzahlen

Business model:
Customized building-block mosaic kits (print-on-demand-like, without returns)

Revenue:
– Annual revenue 2023: 40K €
– Annual revenue 2024: 67K €
– Annual revenue 2025: 55K €

Profit:
– Average margin: > 70%

Sales channels:
– Own online shop
– Etsy (small volume)
– Other channels (Amazon, eBay, brick-and-mortar retail) not yet used

Marketing and Traffic:
– Main traffic sources: SEO, Google Ads, Instagram Ads
– Paid advertising: yes / no / trial

Operations and Effort:
– Manual work per order: approx. 10–20 minutes
– Degree of automation: very high
– Space requirement: approx. 10–15 m²

Technology and Assets (included in sale):
– Online shop (CMS-based)
– Registered trademark DPMA
– Fully automated processes for mosaic creation
– In-house developed counting and weighing machines for 20 colors
– Supplier contacts and purchasing structures
– Print templates, instructions, workflows
– Inventory (building blocks, plates, frames, packaging, etc.) at current levels to be transferred at purchase prices, estimated 4–6K

Handover:
– Structured handover and training possible
– Support during start-up phase available by arrangement

Also available as a share deal including the associated GmbH on request; details by arrangement.