Online shop for jerseys and apparel

Online shop for jerseys and apparel
The business is an e-commerce shop built on Shopify, specializing in Albanian-inspired streetwear and jerseys.
Sales are direct-to-consumer (D2C) via the own online store, with additional support from social media (TikTok and Instagram).

Key points of the model:
Own brand and clear target audience (Balkan/Albanian community in Europe)
Physical inventory (not pure dropshipping)

Scalable through ads, influencer marketing and expanding the product range

The business model is intentionally lean, easy to understand and ideal for:

- Beginners in e-commerce
- Content creators / influencers
- Retailers looking to acquire and scale an existing brand

Existing assets and reach
Annual revenue 2025: approx. €13,000
Annual revenue 2024: approx. €27,000

Social media:
TikTok: 10,000 organic followers
Instagram: existing content and account (rebranding possible)

Included:
Domain
Shopify store

Product designs
Supplier contacts
Social media accounts

Reasoning for the asking price
The listed sale price is factual and market-appropriate, as it is based on several verifiable, real values:

Proven revenues
The shop already has a working product-market fit with €27,000 annual revenue.
→ This significantly reduces risk for the buyer.

Reach and community
In particular, the TikTok account with 10,000 organic followers provides:

- Immediate marketing base
- Cost savings compared to building from scratch
- Direct scaling potential

Brand + infrastructure
Shopify setup, domain, designs and processes are fully established.
→ No technical or organizational startup effort.

Scaling potential
So far, aggressive scaling has not been pursued (e.g. via ads or influencers).
→ Buyer takes over a working system with upside growth potential.