MBI / Investment: Established e-commerce in the DIY & gift segment

The company operates an established e-commerce business focused on sustainable DIY, baby, and gift products, most of which are developed in-house and sold under its own brand. Sales are currently driven primarily through the proprietary online shop, supplemented by a growing wholesale and B2B segment. Customers include resellers, public institutions, and businesses that use the products as personalized promotional items. As a result, the business model relies on multiple independent revenue streams.

Value is created not only through the online shop but especially through the brand, product development, an existing customer base, well-established supplier and fulfillment processes, and available inventory. The company benefits from a high repurchase rate, organic demand, and clear scaling opportunities, including expansion of B2B and wholesale channels, professionalization of the promotional products division, and planned internationalization.

The asking price reflects this underlying substance as well as the substantial entrepreneurial leeway available to an MBI candidate. The valuation framework takes into account both tangible assets—most notably inventory—and intangible assets such as brand, customer base, market position, and growth prospects. The goal is not short-term maximization but a fair valuation that enables an active buyer to generate significant additional value through operational development and scaling.