Online shop for jewelry

Online shop for jewelry
This Shopify brand has been developed over several years in the jewelry and gift category with a clear positioning for the affluent 35+ target group, both female and male. Not a test project but a validated business with proven market fit and a scalable infrastructure.

Figures & Performance (Shopify-verified)
Total revenue: €1,829,855
Orders: 36,307
Avg. order value: €43.20
Net revenue: €1,534,927
Customers: 39,623
Repeat purchase rate: 7.94 %

Business model
Dropshipping from Asia, supplemented by German fulfillment during peak periods such as Q4 to increase conversion.
No inventory, no product risk.
Supplier and fulfillment relationships are established.
Hybrid setup enables rapid scaling.

Marketing & Infrastructure
Traffic sources: Meta Ads, Google Ads, Taboola
Complete pixel and tracking setups

Status
Inactive since 2025 due to strategic realignment.
Reactivation is possible at any time, with strong Q4 potential.

Why €9,990 is justified
€1.8M revenue demonstrates proven market fit
39,623 customers represent an immediately monetizable asset
Turnkey infrastructure saves 6-12 months of setup time
No inventory, low fixed costs and reduced operational risk

Conclusion
This is a proven e-commerce asset with substance: an established customer base, validated sales performance and a scalable foundation. The purchase price of €9,990 is significantly below the replacement value of the built assets.