Online shop for muesli, registered trademark, organic with unique selling proposition (USP), retail
Online shop for muesli, registered trademark, organic with unique selling proposition (USP), retail
Organic Food Business - Muesli and Granola with USP Online Shop (organic-certified)
Description
We are offering our established organic muesli and granola business for sale due to lack of time. (not a distress sale!)
Organic food products with a unique selling proposition (muesli, granola, freeze-dried fruits)
Online shop
Inventory management (JTL) and automated order and shipping process. Possible migration to Shopify planned. Flexible setup.
Warehouse and fulfillment, automated
Some shelf listings in retail, plus additional retailer relationships
Registered trademark, Instagram, Facebook
Customer data and repeat customers (private consumers, companies, hotels) available
Supplier data available
Recent months have seen substantial investment in online presence, retail distribution and automation of order and shipping processes. The business benefits from a clear USP: organic and sugar-free products, which resonate strongly with health-conscious consumers.
Significant upside remains in both online and retail channels. Growth opportunities include new muesli and crunchy varieties, high-protein lines, superfood ranges, bars and expansion of the freeze-dried fruit assortment. The product and market fit provide strong potential for product line extensions and scaling.
The company is organic-certified and has shown continuous sales growth. Current revenue for 2025 is approximately €60k.
Asking price €60k
plus current value of inventory.
Tech Stack
JTL Software, a move to shopify is possibly planned, JTL inventory management integration, complete fulfillment service, warehouse outsourced
Key Competitors
Marketing Channels
Facebook Ads, Instagram, Email Marketing
Markets
Germany and Europe
Target Group
Everyone, therefore ideal. Because everyone consumes food and is also interested in healthy foods. Athletes, diabetics, anyone conscious about nutrition for whom organic foods and sugar-free diets are important. However, the target group is basically completely open.
Monetization
Sale of products in our own online shop. In addition, retail contacts in the brick-and-mortar sector such as denns, Rewe, Edeka.
Monthly Costs
approx. 500 EUR with advertising, storage, hosting, etc.
Weekly Workload
approx. 2 hours it runs by itself, since everything is connected and fully automated. Only time for marketing is required. These are the regular tasks. There are quite a few regular customers.
Marketing Channels
Facebook Ads, Instagram, Email Marketing
Markets
Germany and Europe
Target Group
Everyone, therefore ideal. Because everyone consumes food and is also interested in healthy foods. Athletes, diabetics, anyone conscious about nutrition for whom organic foods and sugar-free diets are important. However, the target group is basically completely open.
Monetization
Sale of products in our own online shop. In addition, retail contacts in the brick-and-mortar sector such as denns, Rewe, Edeka.
Monthly Costs
approx. 500 EUR with advertising, storage, hosting, etc.
Weekly Workload
approx. 2 hours it runs by itself, since everything is connected and fully automated. Only time for marketing is required. These are the regular tasks. There are quite a few regular customers.
Launch date
April 2018
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- Published on 09.03.2026
- Seller last active this week