Multi-Channel Shop for Bean Bags
This brand was built over the past two years as a full-service solution in the “Modern Interior & Home Comfort” category. The core of the product range is premium bean bags that stand out thanks to a unique, protected design with an adjustable neck cushion. The brand merges contemporary aesthetics with maximum everyday comfort.Highlights of the business:
IP protection: The asset package includes a registered trademark and a German utility model for the innovative neck-cushion concept — a genuine competitive advantage.
Established channels: Sales run through a dedicated Shopify store (DTC) and Amazon (FBA) with listings already optimized.
Efficient supply chain: Lean cost structure achieved by manufacturing components in China and final filling and assembly in Germany (quality attribute: “Made in Germany” for the finishing stage).
Ready to scale: The operational setup is fully functional. Professional imagery and existing logistics processes allow for an immediate takeover with no interruption to day-to-day operations.
Growth potential: The brand currently shows a positive contribution margin before advertising costs. Current unprofitability is mainly due to Amazon PPC spend, representing a significant upside for performance-marketing experts.
The sale will be executed as an asset deal at a very fair price (almost at book value, including approximately €10,000 of inventory at cost), because a smooth transition and continuation of the brand’s vision are more important to me than maximizing a speculative valuation.
Tech Stack:
Amazon Seller Central, Helium 10, n8n, Google Sheets, DHL Business Customer Portal, Canva
Key Competitors:
Marketing Channels:
Amazon PPC, Google Ads, Instagram
Markets:
DACH (Germany–Austria–Switzerland)
Target Group:
Women and men between 30 and 50. Gamers. Parents who buy for children.
Monetization:
Sale of products
Monthly Costs:
between €4 and €500 for insurance (billed annually), domain, software.
In addition, many things are first deducted from the sales price (VK), such as shipping, marketing, production, etc. As a result, the costs can vary - depending on how many sales are generated.
Weekly Workload:
5-10 hours
Reasons for Selling:
Why I'm selling my brand (Reason for sale)
The development of this brand over the past two years has been a complete success in terms of product development and establishing a functioning supply chain. I have invested a lot of passion in the design and legal protection (utility model) to create a foundation that clearly distinguishes itself from the competition.
However, my focus has shifted:
I am a passionate "builder"; I love creating structures, developing products, and bringing brands to life. Currently, though, other projects are taking up so much of my time that I cannot give the brand the attention in marketing scaling and PPC optimization it needs for the next big step.
The brand has now reached a point where it has "matured." It now needs an operator (e.g., an experienced Amazon seller or e-commerce operator) whose core competency is performance marketing and scaling. Since I want to increasingly focus again on developing new projects, I have decided to put this "turnkey" business into hands that can fully exploit the existing potential.
Launch date:
2024
Category:
E-Commerce
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- Published on 27.03.2026
- Seller last active this week