E-Commerce Germany
Asking price
74,900 €
€73,000
TTM Revenue in Euro
€29,200
TTM Profit in Euro
1.0x
Revenue-Multiple
2.6x
Profit-Multiple
7 buyers are interested.

B2B online shop for personalized print products in the automotive sector

This project is an established B2B e-commerce business in the automotive sector with a focus on personalized printed products. Customers (particularly car dealerships, vehicle detailers and repair shops) order directly through several online shops in the DACH region.

The business model is based on a print-on-demand system without inventory. After an order is placed, a preview is created and, once approved by the customer, production is triggered with external printing partners. Shipping is sent directly to the end customer. This results in low fixed costs and a scalable, low-risk business model.

The business generates annual revenue of approximately €70,000–75,000 with stable margins. Processes are clearly structured and currently require about 5–7 hours of work per week. There is additional automation potential, which could further reduce the workload and increase scalability.

The sale price is based on the profits achieved over the last 12 months as well as the established customer base, existing structures, and growth potential. The project is suitable both for beginners and for existing e-commerce operators looking to expand their portfolio.

Tech Stack:

WordPress (WooCommerce), Stripe, PayPal, PHP, MySQL, WP Rocket, Yoast SEO.

Key Competitors:

Login

Marketing Channels:

Instagram and Facebook Ads

Markets:

Germany, Austria, Switzerland

Target Group:

Car dealerships, vehicle detailers, repair shops and automotive service providers in the DACH region (Germany, Austria, Switzerland), mainly small and medium-sized companies with a regular need for promotional materials and printed products.

Monetization:

Sale of personalized printed products in the B2B sector (Automotive). Customers order directly in the online shop, production is carried out by external printing partners (print-on-demand), and shipping is done directly to the customer. Revenue is generated through product sales with stable margins.

Monthly Costs:

Hosting & Server: approx. €50
Software & Plugins: approx. €30
Payment provider fees (variable, approx. 2–3%)
Other costs: approx. €20

Total fixed monthly costs: approx. €100

Weekly Workload:

Approx. 5–7 hours per week. Orders are checked, a preview is sent to the customer and, after approval, forwarded to the print partner. The process is clearly structured and additionally offers potential for further automation.

Reasons for Selling:

Sale for strategic reasons, as the focus will be placed on other business areas going forward. The project is solidly established and still offers growth potential, but is being divested for reasons of time and prioritization.

Launch date:

February 2017

Category:

E-Commerce

Interested in this listing?
Contact seller
shield
Buyer Protection
How does the sale work?
  • Published on 02.04.2026
  • Seller last active this week
Data room

Boosted Listings

NEG

Service

Online Store for Personalized Print Products

<p>I offer you the opportunity to acquire an already profitable e-commerce shop. This business specializes in the production and distribution of custo...