Laser-engraved gift items such as keychains, bracelets

Laser-engraved gift items such as keychains, bracelets

An established e-commerce store is being sold as an asset deal. No company shares are being transferred; instead, an immediately transferable e-commerce setup is offered, including the shop, inventory, production hardware, customer list and marketing assets.

This is a proven Shopify store for personalized gift items. Products sold include engravable bracelets, keychains, Spotify-themed gifts, contact bracelets, grill tongs and other customizable gift products. The shop maintains a curated product catalog of 95 products, 92 of which are active listings.

According to Shopify data, 8,400 orders have been placed since March 2022. In the last 12 months there were 1,217 orders and approximately EUR 33,703 in revenue. The average order value is about EUR 27.69. The majority of revenue is generated through the shop’s own website.

Included in the sale are the complete Shopify store, product catalog, product images, customer list, analytics accounts, social media accounts, the on-hand inventory, packaging materials and three laser engraving machines. The current stock comprises approximately 5,887 units. The conservatively estimated cost basis of the matched inventory is around EUR 10,141. Third-party products sold via marketplace integrations are not part of the offering.

Production hardware includes one mid-range laser engraving device with accessories (purchase price EUR 868.65 from 2023), one higher-capacity laser engraver with safety features (purchase price EUR 3,549 from 2025) and a premium engraving unit (purchase price EUR 2,799 from 2026). All devices are in perfect condition. The documented acquisition value of the lasers totals EUR 7,216.65.

The shop has a strong review footprint. One major review platform shows 327 reviews with an average rating of 4.5 out of 5 stars. On-site reviews display 462 active reviews averaging 4.78 out of 5 stars. SEO efforts have been made; current visibility metrics indicate established search presence.

Historically the store was successfully scaled with paid search advertising. Over its lifetime EUR 34,208 in ad spend generated 74,296 clicks and 2,749 conversions. The weaker recent performance is due to the operators’ health issues and reduced operational oversight, including a lowered advertising budget. The reason for sale is therefore limited capacity to continue operations, not a lack of market potential.

The shop is leanly operated and can be managed with a part-time helper. Fulfillment time per order is roughly 3 to 5 minutes. Shopify including apps costs about EUR 150 per month; accounting services run about EUR 300 per month. Shipping costs are approximately EUR 3.80 per shipment; packaging costs about EUR 0.10 per shipment.

The asking price is justified because more than a shop is sold: a complete asset package is transferred. The buyer acquires an established Shopify store with sales history, an existing product catalog, owned inventory, production hardware, customer list, analytics and marketing assets, social accounts, reviews, SEO foundations and clearly identifiable reactivation and growth potential.

Asking price EUR 39,900 negotiable