"Online shop for handmade gift bouquets made of sweets"

The website is built on Tilda (No-Code Builder). A migration to HTML/CSS or other e-commerce systems (e.g., Shopify or WordPress) is easily possible and offers additional scaling opportunities.

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SEO/ Facebook Ads/ The marketing channels include the Tilda website, a companion Facebook page with customer reviews, as well as an established advertising account (Meta Ads Manager) with already structured and tested ad campaigns. This enables a direct continuation and scaling of the marketing without additional setup effort.

Germany, Austria

The target group includes private individuals in Germany who are looking for creative and personalized gift ideas. Particularly addressed are customers who need gifts for birthdays, Valentine's Day, Mother's Day, anniversaries or corporate events. The main customer group is people between 20 and 55 years old who prefer original and handmade gift products.

The project generates revenue through the sale of handmade gift products, in particular candy and bonbon bouquets, via the online shop Tilda. Customers order individualized gift arrangements for various occasions, which are produced individually and shipped throughout Germany. Revenue is generated directly through single orders in the e-commerce model.

There are currently no ongoing monthly fixed costs for operating the project. The website is operated on Tilda, and no paid marketing campaigns are currently being run. The existing traffic is generated predominantly organically via SEO.

The weekly workload is currently very low, as the project is not actively run in day-to-day operations and is only operated on the side. Orders are handled mostly automatically through the online shop Tilda. The workload varies depending on the period: in normal weeks there are few or no orders, while in seasonal peak times (e.g. Valentine's Day, Mother's Day or Christmas) significantly more orders are received and correspondingly more processing is required. The entire setup includes, in addition to the website, a Facebook page as well as an existing Meta ad account (Ads Manager) with campaigns already set up. This allows marketing to be continued and scaled directly, especially during holiday periods. Targeted Facebook and Meta advertising can also generate stable and predictable orders. Average advertising costs are around €4–6 per order with an average cart value of about €50–60.

The sale is taking place because of another business that now demands the majority of my time and attention. Therefore I can no longer actively continue or further develop the project. The business itself, however, is fully functional and can be taken over and continued without any problems.

SEO/ Facebook Ads/ The marketing channels include the Tilda website, a companion Facebook page with customer reviews, as well as an established advertising account (Meta Ads Manager) with already structured and tested ad campaigns. This enables a direct continuation and scaling of the marketing without additional setup effort.

Germany, Austria

The target group includes private individuals in Germany who are looking for creative and personalized gift ideas. Particularly addressed are customers who need gifts for birthdays, Valentine's Day, Mother's Day, anniversaries or corporate events. The main customer group is people between 20 and 55 years old who prefer original and handmade gift products.

The project generates revenue through the sale of handmade gift products, in particular candy and bonbon bouquets, via the online shop Tilda. Customers order individualized gift arrangements for various occasions, which are produced individually and shipped throughout Germany. Revenue is generated directly through single orders in the e-commerce model.

There are currently no ongoing monthly fixed costs for operating the project. The website is operated on Tilda, and no paid marketing campaigns are currently being run. The existing traffic is generated predominantly organically via SEO.

The weekly workload is currently very low, as the project is not actively run in day-to-day operations and is only operated on the side. Orders are handled mostly automatically through the online shop Tilda. The workload varies depending on the period: in normal weeks there are few or no orders, while in seasonal peak times (e.g. Valentine's Day, Mother's Day or Christmas) significantly more orders are received and correspondingly more processing is required. The entire setup includes, in addition to the website, a Facebook page as well as an existing Meta ad account (Ads Manager) with campaigns already set up. This allows marketing to be continued and scaled directly, especially during holiday periods. Targeted Facebook and Meta advertising can also generate stable and predictable orders. Average advertising costs are around €4 to €6 per order with an average cart value of about €50 to €60.

The sale is taking place because of another business that now demands the majority of my time and attention. Therefore I can no longer actively continue or further develop the project. The business itself, however, is fully functional and can be taken over and continued without any problems.

March 2024