"Online shop for premium cat houses"
Online shop for premium cat houses
Established e-commerce shop in an attractive niche market for premium cat houses. The business specializes in handcrafted cat houses available in a range of models and finishes. Production is currently carried out by hand, supporting consistent product quality and customization.
The average gross profit, excluding labor for production, packaging and support, is approximately €90 per sale, depending on the cat house model and finish. Shipping costs are already included or deducted, as free shipping is offered as standard.
The shop has received more than 250 positive customer reviews and has generated total sales of over €300,000 to date. Sales are already being achieved successfully through organic search traffic, highlighting a stable market position and proven customer demand.
There is significant growth potential through:
targeted Google Ads campaigns
social media marketing
further SEO optimization
expansion of the product portfolio
Important part of the handover:
As part of the sale, the construction plans for the cat houses and the unique design of the project will be transferred. These are part of the overall project and provide an additional valuable package of know-how and product assets. They are not part of the ongoing shop sales through the webshop, but will be transferred separately as part of the project handover.
The construction plans are prepared for clear and practical implementation and can be used without difficulty by any trained carpenter or experienced specialist craft business for the production of the cat houses.
The price is justified by:
an established brand with proven demand
an existing organic customer base
stable conversion structure in the shop
high gross profit per sale
fully built WooCommerce system including domain and automatic invoice generation
additional project know-how in the form of the transferred construction plans
Tech Stack
Wordpress, Woocommerce
Key Competitors
Marketing Channels
Currently only SEO; Google Ads are optionally possible (but are not currently used and have not been used in the past 12 months; the reported revenue was generated organically).
Markets
Germany, Austria, Switzerland
Target Group
Women aged 30 to 75 who own a cat and have a balcony or their own garden.
Monetization
Sale of products
Monthly Costs
Hosting €10 per month, Domain €50 per year, ProvenExpret (review platform) approx. €20 per month.
Weekly Workload
6 to 7 hours per week with 126 sales in the last 12 months, time required for one product (production, support, packaging) is 2 to 3 hours.
Reasons for Selling
"The online shop was set up together with my father, who has been producing the cat houses by hand up to now. Production is still ongoing at the moment, but he will probably have to stop it for health reasons within the next 1–2 months. Since I lack the time to quickly establish new production partners due to another company, continuing the previous business model is not possible."
Marketing Channels
Currently only SEO; Google Ads are optionally possible (but are not currently used and have not been used in the past 12 months; the reported revenue was generated organically).
Markets
Germany, Austria, Switzerland
Target Group
Women aged 30 to 75 who own a cat and have a balcony or their own garden.
Monetization
Sale of products
Monthly Costs
Hosting €10 per month, Domain €50 per year, ProvenExpret (review platform) approx. €20 per month.
Weekly Workload
6 to 7 hours per week with 126 sales in the last 12 months, time required for one product (production, support, packaging) is 2 to 3 hours.
Reasons for Selling
"The online shop was set up together with my father, who has been producing the cat houses by hand up to now. Production is still ongoing at the moment, but he will probably have to stop it for health reasons within the next 1–2 months. Since I lack the time to quickly establish new production partners due to another company, continuing the previous business model is not possible."
Launch date
June 2019
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- Published on 27.04.2026
- Seller last active last week