"Online shop for premium cat houses"

Established e-commerce shop in a niche market for high-quality cat houses. The focus is on selling handcrafted cat houses in various models and finishes. Production is currently still done by hand, ensuring high product quality and customization.

The average gross profit excluding labor (production, packaging and support) is approximately €90 per sale, depending on the specific cat house model and finish. Shipping costs are already accounted for or subtracted, as free shipping is offered as a standard.

The shop has more than 250 positive customer reviews and has achieved total sales of over €300,000 to date. Sales are already happening successfully through organic search engine traffic, underscoring a stable market position and proven demand.

There is significant growth potential through:

targeted Google Ads campaigns
social media marketing (Instagram, TikTok, Pinterest)
further SEO optimizations
expansion of the product portfolio

Important part of the handover:
As part of the sale, the construction plans for the cat houses and the unique design of the project will be transferred. These are part of the overall project and represent an additional, valuable knowledge and product package. They are not part of the ongoing shop sales through the webshop, but will be transferred separately as part of the project handover.

The construction plans are prepared to allow a clear and practical implementation and can be used without difficulty by any trained carpenter or craft-experienced specialist company for the production of the cat houses.

The price is justified by:

an established brand with demonstrable demand
an existing, organic customer base
stable conversion structure in the shop
high gross profit per sale
fully built WooCommerce system including domain and automatic invoice generation
additional project know-how in the form of the transferred construction plans