Programming languages / Stack
• PHP 8.3
• JavaScript (Vanilla)
• HTML/CSS
Server / Infrastructure
• Apache (Ubuntu Linux)
• MySQL/MariaDB
• Cron jobs (automated jobs)
Payments / Tracking
• Stripe (Checkout/Webhooks)
• Matomo (Analytics)
Email
• SMTP sending (PHPMailer)
Miscellaneous
• Admin dashboard + template system (Markdown/HTML) for provider / notice / inquiry emails
Google Ads
SEO
Germany
Private customers (DE/DACH) who are under time pressure with ongoing subscriptions/contracts and are looking for a simple, guided solution for cancellation + dispatch + support with follow-up questions. Main acquisition via Google Search/PMax (intent traffic).
Here is a compact overview (paid/open):
Total (29.04.–07.05.): 156 leads | 65 paid | 91 open | 2 paused
Daily figures (cohorts by lead date)
• 29.04.2026: 8 leads | 7 paid | 1 open
• 30.04.2026: 2 leads | 2 paid | 0 open
• 01.05.2026: 6 leads | 5 paid | 1 open
• 02.05.2026: 12 leads | 5 paid | 7 open
• 03.05.2026: 14 leads | 6 paid | 8 open
• 04.05.2026: 26 leads | 11 paid | 15 open
• 05.05.2026: 20 leads | 10 paid | 10 open
• 06.05.2026: 38 leads | 7 paid | 31 open
• 07.05.2026: 30 leads | 12 paid | 18 open
Payments typically come in with a delay: many customers only pay after 2–4 days (invoice + 1st reminder).
Calculation example (if 85% of the leads pay, which is realistic without debt collection management... with it, another 10% would be possible)
In the period 29.04.–07.05., there were 156 leads.
• 85% of that = 132.6 ≈ 133 payments
• Per payment: ≈ €23.11 net (€29.00 gross → €24.37 net after VAT → minus Stripe fee €1.26)
→ 133 × €23.11 ≈ €3,073.63 net (for this period, before ads/fixed costs)
Run rate per day (with an 85% payment rate)
• Ø submits/day in the period: 156 / 9 = 17.33
• Payments/day at 85%: 17.33 × 0.85 = 14.73
• Net/day: 14.73 × €23.11 ≈ €340.45 net/day
• With Google Ads costs of €225.00/day → contribution margin/day: ≈ €115.45
Extrapolated:
• ~€3,464 / month (30 days)
• ~€42,100 / year
And these are current figures with low ad spend. With higher spend (€500/day–€1,000/day), leads increase disproportionately.
The Stripe fee (currently approx. €1.26 per payment) is an operating expense and reduces profit accordingly (it is deducted from net revenue).
Hosting 10.00€ / month
Google Ads 225.00€ / day
2 hours a day for customer support
Focus on other projects
March 2026
Other
Home decor, exclusive sculptures, designer lamps and wall art for stylish interiors...
Auction ends on 20.05.2026 21:00.