Highly profitable online shop in the beauty sector looking for a successor – 80% gross profit

Business Description:
An established e-commerce brand in the teeth whitening and beauty sector is for sale, featuring a professionally built online shop, an existing customer base, and a scalable business model.

The brand specializes in high-quality teeth whitening products for at-home use and is positioned as a modern alternative to traditional bleaching treatments at the dentist.

The focus is on innovative whitening products with gentle PAP+ technology without peroxide. The products are vegan, cruelty-free, and suitable for sensitive teeth.

Key Figures & Potential:
-Annual revenue of approx. €250,000
-Gross profit of approx. 80%
-More than 10,000 existing customers
-High repeat purchase rate possible
-Strongly growing beauty & self-care market
-International scaling possible
-Expansion of the product range possible

The brand was intentionally built independently of Amazon FBA or traditional dropshipping models in order to establish a long-term, independent, and valuable D2C brand.

Product Benefits:
-Visible teeth whitening in just a few minutes
-Gentle formula without peroxide
-Suitable for sensitive teeth
-Vegan & cruelty-free
-Pain-free application from home
-High-quality ingredients
-Modern LED technology
-No dentist appointments necessary

The production facility has been TÜV-tested, and all relevant certifications are available.

Included in the sale:
-Professional Shopify store
-Domain & brand presence
-Logos, product images & graphics
-Product copy & marketing materials
-Social media accounts
-Contacts with suppliers & manufacturers
-Influencer & cooperation contacts
-Existing inventory
-Structured handover & onboarding

Other Information
The business model offers strong potential for further growth, particularly through:

-Internationalization
-Expansion of the product range
-Expansion of social media; influencer marketing
-Performance marketing scaling