Established lead-generation machine in the tiny house market with cart values of up to €150k
Established lead-generation machine in the tiny house market with cart values of up to €150k
Established lead-generation machine in the tiny house and modular construction segment
No fresh start, no content blog: here you are acquiring an already established niche portal that generates organic traffic, strong Google rankings, and qualified purchase inquiries, with historically documented house sales in the five- to six-figure range.
Ideal for manufacturers, modular construction providers, real estate distributors, performance marketers, and affiliate partners seeking immediate access to high-intent prospects without years of SEO development and without expensive cold outreach.
Key figures:
10,000 to 15,000 organic visitors/month via the main German domain (verifiable through Google Analytics / Search Console)
30 to 60 qualified inquiries/month from prospects in the active buying and planning phase
Top rankings, in some cases position 1, for transactional keywords such as “Tiny House 50 sqm”, “Modulhaus”, “Tiny House Container”, “Floor Plans”
Very low keyword difficulty (0 to 8) with stable rankings that are easy to maintain
Verified house sales: €50,000 to €100,000 per unit
Ongoing costs below €100/month (traffic is organic)
Included in the asset deal:
Main domain plus European domain portfolio (.at, .ch, .fr, .it, .es, .nl, .dk, .se)
Complete e-commerce capable installation, including the technical platform and niche content
Existing SEO authority and rankings
Google Ads account with tested campaigns (CPC approx. €0.20 to €0.34)
Existing lead funnels
Untapped potential:
The portal currently operates purely organically and is not being fully utilized from a sales perspective. The leads are neither systematically sold to manufacturers nor transferred into an in-house sales process, and this is exactly where a buyer can unlock immediate upside.
Three ways to monetize:
Your own acquisition channel: a single house sale can often refinance a large share of the purchase price
Affiliate / lead sales: commissions per house sale with high order values
Brand expansion: scalable as a European lead hub or comparison portal
Reason for sale
The operator is focusing on other B2B projects. The portal continues to generate steady inquiries, but it is no longer being actively marketed.
Asset deal (no company entity included). Serious buyers will receive further documentation after a brief introduction: traffic reports, ranking data, lead information, and technology details.
Tech Stack
The portal is technically set up in a professional and scalable way. The buyer takes over a clean infrastructure: Platform / CMS: Shopware (e-commerce capable for direct sales or lead routing). Programming languages: Standard architecture (PHP, SQL, JavaScript/Vue.js, HTML5, CSS/SASS). Tracking & Analytics: Google Analytics (GA4) and Google Search Console (fully set up). Paid Marketing: Google Ads (including historical data).
Key Competitors
Marketing Channels
SEO (Organic Google Search) – The absolute main channel: The current traffic of 10,000 to 15,000 visitors per month is generated almost entirely organically via search engines. The portal benefits from SEO authority built up over many years and ranks in the very top positions for highly transactional keywords (such as “Tiny House 50 sqm” or “Modulhaus”). The project has no dependency on high monthly ad budgets to generate the current baseline of leads. It is a passive traffic machine. SEA (Google Ads) – Tested and prepared: There is a historically built and tested Google Ads account. Successful campaign structures with very low cost-per-click rates (€0.20 to €0.34 CPC) have already been run here. The Ads channel does not need to be painstakingly built from scratch, and the "learning costs" for expensive clicks no longer need to be paid. The setup is validated and can be reactivated and scaled at the push of a button.
Markets
Primarily the DACH region
Target Group
B2C - Age group 50+ B2C - Age group 30-45 commercial investor (B2B): operators of campgrounds, glamping resorts, or holiday home parks who want to purchase several units at once. These are the most lucrative leads for manufacturers. The "Eco-Minimalist" B2C - Age group 25-40
Monetization
Lead sales (pay-per-lead) Referral commissions (pay-per-sale / affiliate) Direct in-house sales Sale of digital products: Since the Shopware infrastructure is in place, digital planning checklists, property guides, or detailed architectural floor plans can be sold fully automatically. Adsense as well as ad placement, guest posts, and link sales are also possible.
Monthly Costs
Total cost: approx. €50–80 per month.
Weekly Workload
1–2 hrs.
Reasons for Selling
Strategic realignment & lack of sales capacity The portal has grown organically to a point where it continuously and reliably generates qualified leads. However, this is precisely the reason for the sale: There is not enough time to fully exploit this potential from a sales perspective. Focus has shifted to a larger/different business
Marketing Channels
SEO (Organic Google Search) – The absolute main channel: The current traffic of 10,000 to 15,000 visitors per month is generated almost entirely organically via search engines. The portal benefits from SEO authority built up over many years and ranks in the very top positions for highly transactional keywords (such as "Tiny House 50 sqm" or "Modulhaus"). The project has no dependency on high monthly ad budgets to generate the current baseline of leads. It is a passive traffic machine. SEA (Google Ads) – Tested and prepared: There is a historically built and tested Google Ads account. Successful campaign structures with very low cost-per-click rates (€0.20 to €0.34 CPC) have already been run here. The Ads channel does not need to be painstakingly built from scratch, and the "learning costs" for expensive clicks no longer need to be paid. The setup is validated and can be reactivated and scaled at the push of a button.
Markets
Primarily the DACH region
Target Group
B2C - Age group 50+ B2C - Age group 30-45 commercial investor (B2B): operators of campgrounds, glamping resorts, or holiday home parks who want to purchase several units at once. These are the most lucrative leads for manufacturers. The "Eco-Minimalist" B2C - Age group 25-40
Monetization
Lead sales (pay-per-lead) Referral commissions (pay-per-sale / affiliate) Direct in-house sales Sale of digital products: Since the Shopware infrastructure is in place, digital planning checklists, property guides, or detailed architectural floor plans can be sold fully automatically. Adsense as well as ad placement, guest posts, and link sales are also possible.
Monthly Costs
Total cost: approx. €50–80 per month.
Weekly Workload
1–2 hrs.
Reasons for Selling
Strategic realignment & lack of sales capacity The portal has grown organically to a point where it continuously and reliably generates qualified leads. However, this is precisely the reason for the sale: There is not enough time to fully exploit this potential from a sales perspective. Focus has shifted to a larger/different business
Launch date
2024
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- Published on 21.05.2026
- Seller last active this week