Online store for strollers, children's furniture, and accessories
The online store has been operating for more than 10 years and has always been profitable. Its main focus has been on stroller models that stand out from the standard offerings of large furniture retailers (design, construction, etc.). Revenue has remained stable, although it has declined slightly over the past three years following the record Corona years. However, advertising was also reduced during this period.
Marketing Channels:
Google Ads, Facebook Ads, Instagram, SEO
Markets:
Germany, Austria, parts of Switzerland
Target Group:
Women between 25 and 45 years old
Monetization:
Sale of products
Monthly Costs:
approx. €300 excluding labor costs and advertising
Weekly Workload:
approx. 10–20 hours
Reasons for Selling:
Professional development
Launch date:
September 2013