Online store for anti-stress products and concentration aids
Online store for anti-stress products and concentration aids
For sale is an established DACH e-commerce store in the stress relief, focus, and fidget accessories niche. The business model is built on the direct sale of physical products through a Shopify online store, mainly through individual product sales and attractive bundle offers.
The project has a proven sales history with around €250,000 in revenue, approximately €47,000 in profit, several thousand orders, an existing customer base, product reviews, established email marketing structures, customer surveys, creatives, digital e-books, supplier processes, and a fully configured store system.
The asking price is supported by the fact that this is not an empty store, but a fully developed e-commerce project with proven demand, real customer data, existing marketing assets, digital add-on products, and functioning infrastructure. For buyers, the project offers strong potential through new creatives, additional sales channels, B2B expansion, email marketing, product variations, digital products, and further opportunities in the anti-stress and fidget products segment.
Tech Stack
Shopify, Shopify Payments, PayPal, Meta Ads, Meta Pixel, Klaviyo, TrueProfit, Kaching Bundles, Judge.me Reviews, Zigpoll, TrackiPal, easybill, IT-Recht AGB, Canva, Excel
Key Competitors
Marketing Channels
Main channel: Meta Ads via Facebook and Instagram. Additionally, email marketing via Klaviyo, organic traffic, customer surveys/customer insights via Zigpoll, as well as initial B2B inquiries and direct orders.
Markets
Main markets: Germany, Austria and Switzerland (DACH region)
Target Group
Broad target group in the DACH region: men and women of various age groups, including employees, entrepreneurs, students, parents, and older people. Particularly relevant for stress, inner restlessness, concentration problems, or nail-biting, as well as for kindergartens, educators, therapists, and practices.
Monetization
The project generates revenue through the direct sale of physical products via its own Shopify online shop. Revenue is generated primarily through individual sales and bundle offers in the DACH region. In addition, there are occasional larger orders or direct inquiries from B2B customers such as kindergartens, practices, and care facilities.
Monthly Costs
Fixed costs for Shopify, Klaviyo, review/bundle/tracking apps, invoicing software, and legal shop apps: roughly approx. €250 per month, depending on the active app setup. Marketing costs are variable and depend on the scaling level of Meta-Ads.
Weekly Workload
The ongoing workload is currently low and, depending on activity, amounts to approximately 2–5 hours per week. This mainly includes order/shop monitoring, customer service, analysis of the figures, and occasional creation and implementation of new creatives. With active expansion, new creative tests, or additional scaling, the workload may be correspondingly higher.
Reasons for Selling
The sale is taking place because we would like to focus in the future on a new project with stronger brand and scaling potential. The shop has built up a genuine sales history, customer base, creatives, reviews, and functioning structures. Since we would like to use our time and resources elsewhere in the future, we would like to hand over the project to someone who will continue working on it with new energy, additional creatives, and extra sales channels.
Marketing Channels
Main channel: Meta Ads via Facebook and Instagram. Additionally, email marketing via Klaviyo, organic traffic, customer surveys/customer insights via Zigpoll, as well as initial B2B inquiries and direct orders.
Markets
Main markets: Germany, Austria and Switzerland (DACH region)
Target Group
Broad target group in the DACH region: men and women of various age groups, including employees, entrepreneurs, students, parents, and older people. Particularly relevant for stress, inner restlessness, concentration problems, or nail-biting, as well as for kindergartens, educators, therapists, and practices.
Monetization
The project generates revenue through the direct sale of physical products via its own Shopify online shop. Revenue is generated primarily through individual sales and bundle offers in the DACH region. In addition, there are occasional larger orders or direct inquiries from B2B customers such as kindergartens, practices, and care facilities.
Monthly Costs
Fixed costs for Shopify, Klaviyo, review/bundle/tracking apps, invoicing software, and legal shop apps: roughly approx. €250 per month, depending on the active app setup. Marketing costs are variable and depend on the scaling level of Meta-Ads.
Weekly Workload
The ongoing workload is currently low and, depending on activity, amounts to approximately 2-5 hours per week. This mainly includes order/shop monitoring, customer service, analysis of the figures, and occasional creation and implementation of new creatives. With active expansion, new creative tests, or additional scaling, the workload may be correspondingly higher.
Reasons for Selling
The sale is taking place because we would like to focus in the future on a new project with stronger brand and scaling potential. The shop has built up a genuine sales history, customer base, creatives, reviews, and functioning structures. Since we would like to use our time and resources elsewhere in the future, we would like to hand over the project to someone who will continue working on it with new energy, additional creatives, and extra sales channels.
Launch date
April 2025
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- Published on 06.06.2026
- Seller last active this week