Online pet supplies store

Online pet supplies store
Our shop is a German e-commerce business in the pet niche, focused on dog and cat supplies, toys, and practical everyday products. It was launched and actively operated on April 1 and has been running for around 2.5 months. The business model is lean and location-independent: sales are processed through its own online store, while sourcing is handled via a permanently connected supplier in China with full store integration. Products can be added to the catalog with one click, orders are automatically forwarded to the supplier, and there is no inventory, no upfront stock financing, and no logistics effort. Customer acquisition is driven primarily through Meta ads, supported by Instagram and TikTok.

The pet niche is an evergreen market with consistently strong demand and emotionally driven purchasing behavior, making it highly attractive for performance-based marketing. The shop is fully set up and ready for immediate operation: legally structured in full compliance, including an up-to-date withdrawal button, optimized product pages, and a proven customer service process.
What is being acquired here is not just an idea or an empty store, but a tested, ready-to-use infrastructure, including personal onboarding by the founders. This enables the buyer to bypass the most time-consuming and costly phase of building an e-commerce business: testing, learning, and setup.

Specifically included:
High-converting, fully built store: over the last 30 days, it achieved a 6.9% conversion rate with 188 orders, despite a very young operating history of around 2.5 months. This is significantly above the industry average and demonstrates that the store setup, product presentation, and checkout process are already performing effectively.

A warmed-up Meta pixel with around €4,675 in ad spend data. The buyer does not start from zero, but with an algorithm that already understands the target audience.

A broad customer base of 433 customers and an established sourcing process with direct and straightforward access to the China agent.

Complete brand and marketing assets: domain, professional support email, Instagram and TikTok accounts with existing content and followers.

Identified growth potential: during the testing phase, products with clear performance potential were identified. Strategically scaling these products again represents an immediate opportunity for the new owner.

3 months of personal 1:1 support from both founders, available multiple times per week as needed. The buyer is not just acquiring assets, but also gains two experienced contacts who can guide them through ads, sourcing, and day-to-day operations.

The price is therefore based not on past revenue, but on the effort saved: several months of setup time, several thousand euros in testing and learning costs, plus a ready-built, data-driven marketing machine and onboarding that can significantly accelerate the start.