Online store for nipple covers, boob tape, and push-up products

Online store for nipple covers, boob tape, and push-up products

Sale of a fully developed D2C brand in the intimates and bodywear segment, focused on nipple covers, boob tape, and push-up products. The business is positioned within the fast-growing shapewear and no-bra market and offers an attractive opportunity for buyers seeking a ready-to-launch e-commerce brand.

Included in the sale: registered and protected word mark; fully functional, professionally designed online store including branding, product pages, and checkout; inventory with a retail value of approx. €350,000 (purchase value approx. €120,000), detailed inventory list available on request; social media channels including Instagram (41,400 followers), TikTok, and Facebook; complete branding and creative assets including logo, product photography, and design templates.

Current status: The store is live but is not currently being actively promoted and has not yet generated any sales. This is due to a lack of marketing and operational capacity on the seller’s side, not because of the product offering or market potential.

Why the price is justified: The valuation is based on the existing inventory, the registered brand, and the complete ready-to-launch setup. A buyer with strong marketing capabilities can begin monetizing the full inventory immediately, particularly during the summer season, which is the peak period for backless and off-shoulder outfits. The shapewear and intimates sector has produced major success stories, and this business enables immediate entry into the market without the time and cost typically required for setup, product development, or brand registration.