Decorative items (metal signs, doormats)

Decorative items (metal signs, doormats)
++ FOR SALE Decorative Home Goods Brand ++
Brand - incl. inventory takeover
Due to an ongoing restructuring of my GmbH, I am offering the following for direct sale:
- 5 ASINs in the decorative products category: metal signs
- 12 ASINs in the decorative products category: doormats

Aside from the launch of new doormat designs, this project has received little attention in recent years, as my full focus has been on software development.

The products have been selling passively for several years and are very well rated (4.3 to 4.8 stars, visually consistently around 4.5 stars). The business offers largely passive income potential. The main ongoing task is reordering and sending stock to the FBA warehouse. This makes the brand particularly attractive for buyers who want to take over an established foundation and unlock further growth potential through optimization and expansion.

The 6 top products have the following key figures:
- 2025: Revenue €23,153 - Profit €1,387
- 2026 (forecast): Revenue €36,832 - Profit €2,851
- 2026 so far (months Jan - May): Revenue €15,347 - Profit €1,188

The other products are currently at break-even or slightly negative, mainly due to long-term FBA storage fees.

The entire brand is being sold, including inventory takeover, DPMA re-registration, and supplier and logistics contacts. This makes the opportunity especially suitable for anyone looking to acquire an existing e-commerce brand with established products and customer ratings.

Price: €12,000 (multiple ~4.2x) plus inventory: value €19,763 (purchase cost), available at a reduced price of €15,000 = total price €27,000