Print-on-demand shop for firefighting apparel - One of the market leaders in the niche

Business Model
Direct-to-consumer e-commerce brand in the firefighting niche with a highly emotional connection to its target audience. Sales are generated through its own online shop, with customer acquisition driven primarily by performance marketing (Meta, Google, TikTok) and email marketing. Production is handled via print on demand, meaning no inventory, no tied-up capital, and no returns risk. International sales have already been validated; the target audience is growing continuously and can be expanded without changing the product setup.

Key Figures (21 months)
Revenue: approx. €185,000
Advertising costs: approx. €60,000 (ROAS approx. 3.1)
Orders: 3,836 (average cart value approx. €48)
Email contacts: 4,988 (mostly existing customers with purchase history)
Costs excluding marketing: approx. 45%
Profit during the period: approx. €40,000

A large share of the revenue (approx. €145,000) was generated in the first 6 active months. After that, the shop continued running without active marketing while another project was being developed in parallel — the later revenue reflects purely residual/organic demand, not the full potential.

Included Assets
Shop including domain, fully set up and operational (Shopify, premium theme “Impulse")
Brand including logo, visual identity, and existing creative/design assets
Customer base with 4,988 contacts (purchase history available)
Existing production contacts (print on demand)
Social media accounts (Facebook, Instagram, TikTok)
Advertising accounts with a trained Meta pixel (conversion history, tested audiences) as well as Google Ads
Google Workspace account
Clean handover: remaining stock from returns has already been sold off through mystery packages or donated to fire departments

Why the Price Is Attractive
This is not just a concept, but a tested, revenue-proven business with existing infrastructure and an established customer base. Thanks to the print-on-demand model, the buyer takes over a business without inventory, capital, or returns risk — the effort lies in restarting it, not building it from scratch. The price is intentionally set low because the shop most recently operated without marketing: the buyer acquires the brand based on dormant performance figures and retains the full upside from reactivation (turning performance marketing back on), audience re-engagement, international scaling, and target group expansion.