Amazon FBA with your own brand in the kitchen segment

The current asking price of €14,000 offers a successor an exceptional and extremely fair entry opportunity. It has been deliberately set well below the official valuation in order to enable a fast and straightforward transition.

To ensure transparent pricing, I had the business evaluated through the renowned M&A portal CARL, where a real business value of approximately €20,000 was determined. This professional valuation is based on the full revenue and profit figures from the last three years, which clearly demonstrate a strong long-term upward trend. Since Mabya only displays the last 12 months by default, this long-term success is unfortunately presented in a distorted way here.
In the last 12 months, revenue of just under €12,000 was generated, although no profit could be reported. However, this is not due to weak demand or poor margins, but to a one-time and painful exceptional event: goods worth more than €12,000 were irretrievably lost during the logistics process. This capital had been firmly planned for the continued development of the brand. Because this amount is now missing from cash flow and the loss weighed on the entire annual result, I am selling the brand below its value with a heavy heart.

Here are the key pillars that justify the enormous potential for a fresh start:

Proven, data-driven quality concept: The success of the brand is based on a data-driven approach. By specifically analyzing negative reviews of competitors, weaknesses were identified and our own products were consistently optimized. In addition, we clearly stand out in the market through the use of particularly premium and durable materials, such as high-quality acacia wood.

Strong growth trend through Q1/2025: Up to the first quarter of 2025, the brand was on a steep and continuous growth path, impressively proving both market acceptance and the fundamental profitability of the product range.

Additional B2B revenue channels: In addition to the traditional FBA business, the brand has built a strong reputation organically. We regularly receive bulk orders from restaurants and for corporate events. This B2B segment has so far not been advertised at all and offers enormous, immediately accessible additional potential.

The brand’s operational foundation is fully intact and completely functional. For the buyer, this means: you are acquiring an established product setup with a proven track record and B2B potential for only €14,000 (€6,000 below the CARL valuation). With a small investment in new inventory to offset the missing logistics volume, the brand can immediately reconnect with the rapid, profitable growth trend shown over the three-year period.