Online store for party accessories
Online store for party accessories
Business model:
This is a D2C e-commerce store in the party accessories segment, operated on Shopify. Products are sold directly to end customers in Germany, with traffic generated through organic search, returning customers, and email marketing. The production supplier relationship is already established and can be transferred to the buyer.
Reason for the asking price:
In its launch year 2023, the store generated more than €71,500 in revenue while active performance marketing was in place. Since then, it has continued to operate without further marketing investment and has remained profitable. The asking price reflects not only the current earnings, but especially the existing, immediately usable assets: an email list with 3,000 to 4,000 contacts, a fully set up and legally compliant Shopify store, existing campaign assets from the active marketing phase, and a proven sales history with more than €118,000 in total revenue and 4,480 orders since 2023. For buyers with the ability to relaunch active marketing, this offers direct access to a substantially higher revenue level that has already been demonstrated, without the need to build the business from the ground up.
Tech Stack
Shopify, Facebook Pixel, Klaviyo, etc.
Key Competitors
Marketing Channels
Meta, Google, TikTok
Markets
Germany, Austria, Switzerland
Target Group
party people, festivalgoers, etc.
Monetization
Sale of products
Monthly Costs
approx. Shopify subscription: €36.00 GemPages Builder: €25.69 Aftersell: €7.10 easyDHL: €22.33 Judge.me Reviews: €13.33 WooHoo – Spin Popups Email SMS: €26.66
Weekly Workload
Currently max. 1–2 hours
Reasons for Selling
The project was founded in 2023 as a student project and was actively managed in its first year. Since transitioning to full-time employment and pursuing parallel professional development, I have no longer had the time for active marketing. The shop has been running on autopilot for around two years, but it continues to generate revenue from existing customers – which shows the untapped potential for someone with time for active management.
Marketing Channels
Meta, Google, TikTok
Markets
Germany, Austria, Switzerland
Target Group
party people, festivalgoers, etc.
Monetization
Sale of products
Monthly Costs
approx. Shopify subscription: €36.00 GemPages Builder: €25.69 Aftersell: €7.10 easyDHL: €22.33 Judge.me Reviews: €13.33 WooHoo – Spin Popups Email SMS: €26.66
Weekly Workload
Currently max. 1–2 hours
Reasons for Selling
The project was founded in 2023 as a student project and was actively managed in its first year. Since transitioning to full-time employment and pursuing parallel professional development, I have no longer had the time for active marketing. The shop has been running on autopilot for around two years, but it continues to generate revenue from existing customers – which shows the untapped potential for someone with time for active management.
Launch date
January 2023
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- Published on 25.07.2026
- Seller last active last week