Online store for ballistic protection plates and body armor
Online store for ballistic protection plates and body armor
An established e-commerce store specializing in ballistic protection plates, body armor, and accessories is available for sale. The business serves private customers, security companies, dealers, and professional users through a proven direct sales model. Sales are generated via the company’s own online store, online marketplaces, social media, trade fairs, and organic search, providing broad market visibility and multiple customer acquisition channels.
Included in the sale are the domain, the fully set-up online store, product and guide texts, product images, existing search engine indexing, product names, supplier contacts, technical documentation, existing test reports, and a structured handover. Inventory is not included in the sale price but can be acquired separately if required.
The asking price of €4,900 reflects the value of the already established store, its specialized market positioning, the existing content base, supplier relationships, and prior business performance. Over the past twelve months, the business generated approximately €15,000 in revenue and around €5,000 in profit. The project also offers clear growth potential through SEO, B2B sales, international marketing, and the expansion of additional sales channels.
Tech Stack
Ecwid by Lightspeed, HTML, CSS, JavaScript, Google Search Console, Microsoft Clarity
Key Competitors
Marketing Channels
**SEO, organic Google search, Instagram, eBay, classifieds, trade fairs and trade press**
Markets
Germany
Target Group
**Private customers, security services, authorities, dealers, as well as professional users with a need for ballistic body protection**
Monetization
Sale of ballistic protection plates, body armor products, and accessories to private and business customers
Monthly Costs
Ecwid/Lightspeed including hosting: 40 euros
Weekly Workload
2
Reasons for Selling
**Due to time constraints, I can no longer continue to develop the project sufficiently alongside my professional work and my other commitments. Therefore, I would like to hand over the established online shop to a buyer who can further expand the existing potential in the field of ballistic protection products.**
Marketing Channels
**SEO, organic Google search, Instagram, eBay, classifieds, trade fairs and trade press**
Markets
Germany
Target Group
**Private customers, security services, authorities, dealers, as well as professional users with a need for ballistic body protection**
Monetization
Sale of ballistic protection plates, body armor products, and accessories to private and business customers
Monthly Costs
Ecwid/Lightspeed including hosting: 40 euros
Weekly Workload
2
Reasons for Selling
**Due to time constraints, I can no longer continue to develop the project sufficiently alongside my professional work and my other commitments. Therefore, I would like to hand over the established online shop to a buyer who can further expand the existing potential in the field of ballistic protection products.**
Launch date
March 2021
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- Published on 30.07.2026
- Seller last active this week