Profitable DACH Store for Children with ADHD | €115k Revenue | €11.5k Net Profit

# Profitable DACH Store for ADHD Children | €115k Revenue | €11.5k Net Profit

## Current Asking Price: €69,900 negotiable

**Important note for interested buyers who have seen this listing before:**

Myriell was originally offered at a price of **€8,500**.

This price explicitly **did not represent the company valuation at that time**, but was deliberately set very low by me because I wanted to sell the store as quickly as possible at that point.

Since then, the situation has changed fundamentally.

I decided to continue operating and scaling the store for the time being. Since the original publication, revenue, order volume, advertising data, and especially actual profit have increased significantly.

The current asking price therefore reflects the business in its current stage of development, not the former quick-sale price.

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## UPDATE AUGUST 2026

**Current status:**

* approx. **€114,900 in revenue since launch**
* **€11,475 net profit**
* **1,929 orders**
* **€27,603 revenue in the last 30 days**
* **464 orders in the last 30 days**
* **€59.49 average order value**
* around **€60,000 Meta ad spend**
* **1.93 ROAS** according to Triple Whale
* currently around **10% net profit margin**

The revenue and order data can be verified directly in Shopify.

Profit, ad spend, and ROAS are additionally tracked in Triple Whale.

The store was only launched in February 2026. The reported business figures therefore reflect the actual period since launch and do not yet represent a full twelve-month history.

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# Why I’m not under pressure to sell right now

The business is still being actively operated and scaled profitably.

I do not need to sell Myriell.

At this stage, I would only consider a sale if the price and terms are more attractive to me than continuing to run the business myself.

The store is also approaching its first full **Q4 with Black Friday and the Christmas season**.

Based on the current revenue trend, I expect this period to offer additional growth potential.

What matters, however, is the performance actually achieved.

**If the current development is confirmed or improves further during Q4, the asking price will be adjusted accordingly to reflect the then higher revenue, profit, and historical performance figures.**

The current price of **€69,900 negotiable** therefore reflects the business as it stands today.

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# About Myriell

Myriell is a profitable DACH e-commerce store with a very clearly defined target audience in the area of ADHD children, evening routines, and relaxation.

The core product is the **RuheStein™**.

The positioning is aimed primarily at parents of children who struggle to wind down, self-regulate, or settle in the evening.

Most new customer acquisition currently comes through Meta ads on Facebook and Instagram.

Since launch, more than **1,900 orders** have already been processed and nearly **€115,000 in revenue** has been generated.

What is especially relevant is that this is not a store being offered for sale after only a brief successful phase.

Since the original publication of this sales listing, Myriell has continued to operate, continued to be tested, and been scaled significantly further.

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# Current Business Performance

The last 30 days currently stand at:

**€27,603 in revenue**

with:

**464 orders**

and an:

**AOV of €59.49**

This currently corresponds to an annualized revenue run rate of over **€330,000**, assuming the current level could be maintained for twelve months.

This is explicitly **not a historical annual revenue figure or a forecast**, but simply an extrapolation of the current 30-day level.

The actual revenue generated since launch to date is around **€114,900**.

---

# Marketing & existing data

The most important acquisition channel at present is Meta ads.

To date, around:

**€60,000 in ad budget**

has been invested.

As a result, the business now has extensive data relating to:

* target audiences
* creative angles
* hooks
* advertorials
* landing pages
* buyer behavior
* conversion
* scaling
* profitable and unprofitable approaches

The overall ROAS measured through Triple Whale is currently approximately:

**1.93**

A buyer is therefore not just acquiring a Shopify store, but also substantial historical paid social data and tested marketing structures.

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# What is included in the sale

Included in the handover are, among other things:

* Shopify store
* domain Myriell.com
* Myriell brand
* RuheStein™ product positioning
* existing supplier structure
* Meta ads setup
* existing campaign structures
* historical advertising data
* tested creatives and angles
* landing pages
* advertorials
* Triple Whale
* Klaviyo
* existing email data
* existing customer base
* Mintry support system
* operational processes and workflows
* know-how regarding advertising and scaling

Where individual external accounts or payment providers cannot be transferred directly for technical or contractual reasons, I will support a smooth migration to the buyer.

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# Operational workload

The store is now largely systemized.

The ongoing workload mainly consists of:

* monitoring and scaling Meta ads
* creative testing
* occasional landing page adjustments
* supplier/order control
* oversight of the automated customer support

The actual operational workload is currently around **3–5 hours per week**, depending on how aggressively the buyer wants to test new creatives and continue scaling.

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# Not yet fully tapped

Despite the scaling achieved so far, several areas have not yet been fully exploited.

These include in particular:

* more intensive use of Klaviyo
* regular email campaigns
* stronger monetization of existing customers
* additional upsells
* cross-sells
* more products for the same target audience
* new creative angles
* additional advertorials
* more landing page variants
* expansion into additional markets
* additional paid traffic channels

The buyer is therefore taking over an already profitable business that still offers further growth opportunities at the same time.