Profitable E-Commerce Fashion & Lifestyle Business for Sale

Profitable E-Commerce Fashion & Lifestyle Business for Sale

This is a trend-led, direct-to-consumer e-commerce fashion and lifestyle business operating across six European markets. The company offers a broad and visually appealing product range designed to attract a wide customer audience. A single e-commerce store serves multiple markets, with product listings translated for each region.

By combining a fully automated catalogue system with an asset-light, on-demand fulfilment model, the business holds no physical inventory and requires no capital tied up in stock. Customers pay at checkout before supplier invoices are settled, creating a favourable working-capital cycle that supports growth. With $675K in TTM revenue, $122K in net profit, and a 66% TTM gross margin, this business represents a scalable digital asset with meaningful upside through multiple untapped acquisition channels.

Key Highlights
TTM Revenue (Aug 2025 - Jul 2026): $675K
TTM Net Profit: $122K (17.8% Net Margin)
Gross Margin: 66% Overall (COGS at 34.1% / $230,106)
Revenue Growth: TTM revenue of $675K, compared with $336K in the 2025 accounts
Geographic Reach: European markets served through one storefront
Core Operating Platform: Shopify | Google Ads | Klaviyo | Automated Catalogue | On-Demand Fulfilment

Investment Highlights

Strong Unit Economics: A 66% TTM gross margin provides substantial room to absorb acquisition costs while maintaining profitability.
Asset-Light Fulfilment Structure: No physical inventory is held. Products are sourced and shipped on demand from manufacturing partners directly to customers, eliminating inventory risk and upfront stock requirements.
Self-Funded Growth Model: Customers pay at checkout before supplier and agency invoices are settled, creating a favourable working-capital cycle.
Single-Channel Upside: The business has generated its entire TTM revenue through Google Ads, with paid social, email campaigns, and marketplace sales yet to be activated.
Automated Catalogue Infrastructure: A proprietary listing bot adds approximately 30 to 50 products per day, generating search-ready titles and translations across market languages. The system transfers with the business.

Market Opportunity

The European fashion and lifestyle e-commerce market offers several clear opportunities for further expansion:
Visual Product Category: The broad, trend-led assortment and impulse-friendly price points are well suited to visual acquisition channels such as Meta and TikTok.
Multi-Market Infrastructure: One Shopify storefront already serves six European markets through translated listings, allowing geographic expansion without creating separate stores or catalogues.
Marketplace Expansion: The business has not generated marketplace revenue to date, while its automated listing infrastructure already provides the search-ready translated catalogue required to launch across additional channels.
Owned Customer Base: 18,000 active Klaviyo profiles are available from a total of 26,108 collected profiles, creating a substantial existing audience that has not yet been activated through regular campaigns.

Marketing & Growth Infrastructure

Proven Google Acquisition Engine: A well-established Google Ads setup generates the business's existing revenue base, with $274K in TTM advertising spend and a blended 2.46x revenue-to-ad-spend ratio.
Klaviyo Email Database: 18,000 active profiles from 26,000 collected contacts, with existing flows already built. Regular campaign marketing has not yet been activated.
Automated Catalogue System: Proprietary listing automation generates 30 to 50 products per day with search-ready titles and translations for each market.
Multi-Market Shopify Setup: One Shopify instance serves six European markets through a translated catalogue.

Assets Included in the Sale

Shopify store, including the full product catalogue.
Proprietary catalogue listing automation and associated infrastructure.
Klaviyo account containing 26,000 collected profiles, including 18,000 active profiles.
Google Ads account and historical advertising data.
Supplier relationships and third party fulfilment relationships.
Brand assets and social media handles.
Existing translated product catalogue across six European markets.

Competitive Positioning

Unlike traditional e-commerce businesses that require upfront inventory investment, this business operates through an on-demand fulfilment model:
Zero Inventory Commitment: Products are only purchased from suppliers after customers have paid, eliminating warehouse requirements, stock write-downs, and seasonal inventory risk.
Automated Catalogue Expansion: The proprietary listing bot can add 30 to 50 products per day with search-ready titles and market-specific translations.
Six-Market Infrastructure: One Shopify storefront already serves six European markets, allowing geographic reach without proportionally increasing operational overhead.
Strong Gross Margins: TTM gross margin of 66%, with cost of goods remaining around 34% of revenue over the three-year period.

Growth & Scaling Opportunities

Launch Meta & TikTok Ads: The visual assortment and impulse-friendly price points are well suited to paid social acquisition, which has not yet been tested.
Activate Email Marketing: Leverage the 18,000 active Klaviyo profiles through regular campaigns and targeted promotions.
Expand Marketplaces: Launch the existing translated catalogue across relevant European marketplaces, with the listing automation already in place.
Scale Existing Google Ads: Continue optimising the proven Google acquisition engine while improving efficiency and expanding product coverage.
Geographic Expansion: Leverage the existing multi-language catalogue and operational infrastructure to expand further across European markets.

Day-to-Day Operations

Monitoring daily orders and automated supplier fulfilment through Shopify and Service Points.
Overseeing Google Ads spend and campaign performance.
Managing product catalogue additions through the automated listing system.
Monitoring customer inquiries and operational requirements.
Coordinating with suppliers and fulfilment partners as required.

Reason for Sale: The founders are reallocating their focus, capital, and time toward other projects.