Online store for protein powder and supplements
For sale is a brand for vegan protein powders and supplements, including its own online shop and two additional marketplace channels. The product range includes seven protein varieties as well as complementary supplements, bundles, and accessories. Vanilla and chocolate are among the bestsellers. Production is handled by contract manufacturers in Germany.Asking price: EUR 29,000 negotiable, including inventory. The exact stock to be transferred will be agreed jointly at the time of handover.
The acquisition includes an existing brand presence, shop and domains, product content, listings and reviews, as well as supplier relationships. The scope of transferable trademark and recipe rights, contracts, and platform access will be reviewed during the sales process and defined contractually. Customer data will only be included to the extent permitted by law.
According to the owner’s estimate, the inventory is worth around EUR 20,000 at purchase cost. Quantities, composition, and best-before dates will be disclosed based on a current inventory list. Purchase costs should not be equated with the achievable resale value.
Based on current figures, revenue in 2025 was approximately EUR 100,000. The full profit and loss statement and current financial figures are still being finalized and will be provided confidentially to interested parties. Ongoing profitability is not guaranteed.
This offer is aimed in particular at existing retailers, manufacturers, and operationally experienced buyers. Key opportunities include shared logistics, continuous management of the sales channels, and strengthening customer loyalty. Some orders are fulfilled through marketplace fulfillment, while the rest are handled through the existing warehouse.
The reason for the sale is the owners’ decision to focus on another joint project. A timely handover to a buyer with their own operational focus is preferred. Additional documents can be provided after an initial confidential discussion.
Note on history: The registered launch date of 01.01.2023 is an approximate date. Sales in the first quarter of 2023 are documented by historical records; the exact original start date has not yet been confirmed.
Tech Stack:
Shopify as the shop system, Amazon Seller Central with FBA, as well as Shop Apotheke as an additional sales channel. Google Ads and Meta Ads for paid advertising.
Key Competitors:
Marketing Channels:
Google Ads as the focus of paid advertising, as well as Meta Ads at times. In addition, there is organic traffic to the company's own online shop and the visibility of the product listings on Amazon and Shop Apotheke. Existing newsletter contacts offer opportunities for customer retention. Advertising costs and channel analyses will be disclosed confidentially in the event of concrete interest.
Markets:
Focus on Germany and the German-speaking region. A detailed country breakdown can be provided based on the sales data as part of the acquisition review.
Target Group:
End customers looking for plant-based protein powders and vegan dietary supplements, especially nutrition-conscious and physically active people in German-speaking regions.
Monetization:
Sale of our own vegan protein powders, supplements, bundles, and accessories via Amazon FBA, the Shopify online shop, and Shop Apotheke. The products are manufactured by contract manufacturers in Germany.
Monthly Costs:
The main cost items are cost of goods sold, shipping and packaging, warehousing and fulfillment, marketplace fees, advertising, as well as accounting and shop software. The complete current cost breakdown and profit and loss statement are still being finalized and will be provided confidentially to interested parties. No ongoing profitability is guaranteed.
Weekly Workload:
The brand is currently managed alongside other projects. Tasks include, in particular, inventory planning, supplier coordination, customer service, and management of the sales channels. The time required depends on whether the buyer can use existing logistics and personnel and how actively they want to expand sales. The specific scope will be explained in the initial meeting.
Reasons for Selling:
We are active in e-commerce ourselves and acquired Vegardians in 2025 because we saw potential in the brand. Shortly afterward, a joint project with two of my brothers developed in such a way that it requires significantly more time than originally planned. That is why we do not have the time to continue developing Vegardians as we would like. We are looking for a buyer who will continue the existing brand with their own operational focus. A prompt handover is being sought.
Launch date:
2023
Category:
E-Commerce
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- Published on 11.09.2026
- Seller last active this week