Online store for vehicle styling
Online store for vehicle styling
Online store for vehicle styling for sale. The business specializes in original exterior parts from well-known vehicle manufacturers, refined by an established partner company in Germany and sold directly to end customers in 39 countries. Approximately 69% of revenue is generated in Germany and 31% in international markets. Customer demand is driven almost entirely by organic visibility on Google and repeat buyers, with no reliance on paid advertising.
Key figures for the last 12 months: approximately €155,000 net revenue, more than 1,000 orders, around 380 listed products with no concentration risk, and a 27% gross margin after cost of goods, shipping, and payment fees. Google impressions increased خلال the year from 49,000 to 187,000. A registered EU trademark, established supplier relationships, and the existing refinement partner are included.
Why the price is justified: Gross profit is approximately €42,000 per year. The purchase price of €23,000 therefore represents roughly six months of gross profit and around 15% of annual revenue. Under the current structure, fixed costs for tax advisory, temporary support, and software largely offset the gross profit, so the business is currently operating at break-even. For a buyer with in-house accounting, logistics, or an existing automotive accessories business, these costs can be reduced directly, creating the opportunity to add an established sales channel with access to a high-spending target group. Additional potential lies in paid advertising, the strategic expansion of international sales, and cross-selling with existing products.
Inventory is not included in the price and can be taken over at purchase cost. Detailed figures and the name of the shop will be provided after a signed confidentiality agreement.
Tech Stack
Shopify, JTL-Wawi, JTL Shopify-Connector, Klaviyo, Reviews.io, Matrixify, DHL Business Customer Portal
Key Competitors
Marketing Channels
No paid advertising. Customers come organically via Google (SEO) and returning customers. In addition, automated emails (Klaviyo), a Tiktok and an Instagram channel without an advertising budget. Paid channels are untapped potential.
Markets
Germany approx. 69%, Austria and Switzerland approx. 8%, rest of the EU approx. 15% (especially the Netherlands, Belgium, Italy), rest of the world approx. 8% (especially the USA, Great Britain, Canada). Shipping worldwide, customers from 39 countries in the last 12 months.
Target Group
Drivers who invest specifically in the appearance of their vehicle: styling enthusiasts, the vehicle community and tuning scene, as well as wrap installers and workshops as commercial customers. Affluent, brand-loyal, repeat buyers when changing vehicles.
Monetization
Sale of products through our own online shop (end customers, worldwide shipping). In addition, service: finishing of parts that customers send in.
Monthly Costs
- Software and apps approx. €545 (inventory management 171, review platform 118, Shopify incl. apps 88, email marketing 52, hosting and domain 35, legal texts service 30, account management 52). - Part-time assistant on a mini-job basis up to €790 incl. taxes and contributions. - Tax consultancy approx. €780. = Total approx. €2,100. Shipping and payment fees are variable and have already been deducted from the gross profit margin. For a buyer with their own accounting and logistics, tax consultancy, assistant, and part of the software are not required.
Weekly Workload
approx. 10 hours (owner approx. 5, assistant approx. 5). Included are purchasing, trips to the finishing partner, quality control, packaging, and customer service. With your own logistics, significantly less.
Reasons for Selling
The owner has built a second company in another industry, which now requires most of his time. The shop deserves an owner who gives it the necessary attention and leverages its untapped potential, such as paid advertising and expanding the international business. An orderly handover with onboarding is guaranteed.
Marketing Channels
No paid advertising. Customers come organically via Google (SEO) and returning customers. In addition, automated emails (Klaviyo), a Tiktok and an Instagram channel without an advertising budget. Paid channels are untapped potential.
Markets
Germany approx. 69%, Austria and Switzerland approx. 8%, rest of the EU approx. 15% (especially the Netherlands, Belgium, Italy), rest of the world approx. 8% (especially the USA, Great Britain, Canada). Shipping worldwide, customers from 39 countries in the last 12 months.
Target Group
Drivers who invest specifically in the appearance of their vehicle: styling enthusiasts, the vehicle community and tuning scene, as well as wrap installers and workshops as commercial customers. Affluent, brand-loyal, repeat buyers when changing vehicles.
Monetization
Sale of products through our own online shop (end customers, worldwide shipping). In addition, service: finishing of parts that customers send in.
Monthly Costs
- Software and apps approx. €545 (inventory management 171, review platform 118, Shopify incl. apps 88, email marketing 52, hosting and domain 35, legal texts service 30, account management 52). - Part-time assistant on a mini-job basis up to €790 incl. taxes and contributions. - Tax consultancy approx. €780. = Total approx. €2,100. Shipping and payment fees are variable and have already been deducted from the gross profit margin. For a buyer with their own accounting and logistics, tax consultancy, assistant, and part of the software are not required.
Weekly Workload
approx. 10 hours (owner approx. 5, assistant approx. 5). Included are purchasing, trips to the finishing partner, quality control, packaging, and customer service. With your own logistics, significantly less.
Reasons for Selling
The owner has built a second company in another industry, which now requires most of his time. The shop deserves an owner who gives it the necessary attention and leverages its untapped potential, such as paid advertising and expanding the international business. An orderly handover with onboarding is guaranteed.
Launch date
June 2019
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- Published on 17.09.2026
- Seller last active this week