Online store for dog food
Online Store for Dog Food
Business model: Direct-to-consumer online store specializing in premium, natural dry dog food, sold exclusively through the company’s own online shop with a subscription model that supports recurring revenue. Standard price is €44.90 per 5 kg pack, with an approximate gross margin of 37%. Customer acquisition is driven through Meta Ads and Google Ads using extensively tested advertising angles, supported by email marketing flows, influencer collaborations, and proprietary educational content. Production is based in the EU, with an established supply chain and automated fulfillment already in place.
Why the price is justified: This sale includes a fully operational business system, not just a basic store setup.
Shopify store with a custom theme, feeding calculator, and subscription setup,
tested campaign structure with a large creative archive and documented processes,
ready-made email flows, support setup, and automations that allow the business to operate with minimal staffing
internally developed proprietary tools including ERP, pricing cockpit, and ads tool
existing customer base with authentic product reviews, along with established manufacturer and supplier relationships
Rebuilding this setup from the ground up would require several months of work as well as a five-figure budget for development and testing. The buyer is acquiring a proven system that is ready to operate from day one.
Tech Stack
Shop & E-Commerce: Shopify (fellis.com, custom theme with Liquid customizations), Recharge (subscription management), Aftersell (post-purchase upsells), reviews.io (reviews) Marketing & Analytics: Meta Ads, Google Ads, Klaviyo (email flows & newsletter), Google Analytics 4, Google Search Console Automation & Ops: Make (automations for support forms, ad monitoring, Slack alerts), Resolvia (customer support), Notion, Typeform, Slack, Google Workspace Custom Developments: internal ERP, calculation cockpit and ads tool on Firebase (hosting, Firestore, Auth), Shopify Custom App “Fellis Pets” (dog profiles in the customer account), code on GitHub with GitHub Actions Programming Languages: JavaScript/Node.js (Preact for the Shopify extensions), Liquid, HTML/CSS, Python for scripts, Google Apps Script
Key Competitors
Marketing Channels
Meta Ads (Facebook & Instagram), Google Ads, email marketing (Klaviyo: flows & newsletter), influencer marketing (Instagram collaborations), organic Instagram content, SEO/content marketing via the company's own advice blog, affiliate
Markets
Germany, Austria
Target Group
Dog owners aged 40 and over
Monetization
Sale of dry dog food
Monthly Costs
Software & Tools approx. €1,000
Weekly Workload
40 hours
Reasons for Selling
We built Fellis in a short time into a functioning D2C brand with a validated funnel, subscription model, and well-established supply chain. However, the trademark is currently subject to a trademark opposition, and we have decided not to continue running the business ourselves under a new name. Therefore, the complete, fully operational setup is being sold: shop, automations, customer base, and supplier relationships, ready to be continued directly under your own brand name. We will disclose details about the trademark issue to interested parties during a conversation. The logo and name must be changed after purchase.
Marketing Channels
Meta Ads (Facebook & Instagram), Google Ads, email marketing (Klaviyo: flows & newsletter), influencer marketing (Instagram collaborations), organic Instagram content, SEO/content marketing via the company's own advice blog, affiliate
Markets
Germany, Austria
Target Group
Dog owners aged 40 and over
Monetization
Sale of dry dog food
Monthly Costs
Software & Tools approx. €1,000
Weekly Workload
40 hours
Reasons for Selling
We built Fellis in a short time into a functioning D2C brand with a validated funnel, subscription model, and well-established supply chain. However, the trademark is currently subject to a trademark opposition, and we have decided not to continue running the business ourselves under a new name. Therefore, the complete, fully operational setup is being sold: shop, automations, customer base, and supplier relationships, ready to be continued directly under your own brand name. We will disclose details about the trademark issue to interested parties during a conversation. The logo and name must be changed after purchase.
Launch date
August 2026
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- Published on 29.09.2026
- Seller last active this week