Fully established, active online store in the dog niche
Fully established, active online store in the dog niche
A fully built and active online store in the dog niche is available for sale, serving English-speaking markets in the United Kingdom, USA, Canada, and Australia. The product range includes dog toys, grooming and enrichment products, accessories, and an additional digital guide. The business operates on a dropshipping model, with products shipped directly to customers, eliminating the need for in-house inventory. Automated processes support daily operations, including fulfillment, marketing, and review requests.
The store was launched in February 2026 and has been actively scaled since June 2026. During the evaluation period from June to early October 2026, it generated approximately €280,731 in revenue. After deducting advertising, product, and shipping costs, €38,065 remained before other operating expenses. This represents a margin of around 13.6%. The conversion rate was 7.0%, with a total of 7,848 customers and 7,955 orders recorded. The highest-revenue month was August 2026.
Key Facts:
• Approximately €280,731 in revenue during the evaluation period to date
• €38,065 in profit after advertising, product, and shipping costs, before other operating expenses
• Margin on this basis: approximately 13.6%
• Conversion rate: 7.0%
• 7,848 customers / 7,955 orders
• 12 active products, including physical dog products and a digital guide
• Active sales in four English-speaking markets
• Dropshipping model with no in-house inventory
• Email and SMS marketing with established flows
• Review and upsell features already integrated into daily operations
• Includes a matching domain
The asking price reflects the sales achieved to date, the established customer base, the optimized store, and the existing advertising materials. The sale includes the fully built store with its design, product pages, and funnel, as well as the domain, existing creatives, and campaign structures that have already delivered results. This offers a proven foundation for a buyer looking to continue and expand the business.
Ongoing app subscriptions are not included in the purchase price and must be arranged or taken over by the buyer independently. The current integration with the dropshipping service provider is also not part of the sale and must be set up again for continued operation. The exact scope of transferable app content and settings will be agreed upon before handover.
The store is currently active. Growth opportunities include adding more products, optimizing existing advertising campaigns, and further expanding email and SMS marketing. Future results will depend on advertising spend, market conditions, and ongoing management.
The business is being sold due to a shift in strategic focus toward other markets and niches. As a result, there is not enough time to manage and grow the store over the long term.
Tech Stack
Shopify as the shop system, SourcinBox for dropshipping fulfillment, Klaviyo for email and SMS marketing, Loox for customer reviews, GemPages for landing pages, Triple Whale for tracking and analytics, Kaching Bundles and Upcart for bundles and upsells, as well as Zigpoll, Section Store, Translate & Adapt, and Shopify Inbox.
Key Competitors
Marketing Channels
Meta Ads (Facebook and Instagram) as well as email and SMS marketing via Klaviyo. Customer acquisition takes place primarily through Meta Ads, supplemented by automated email and SMS flows.
Markets
Great Britain, USA, Canada and Australia.
Target Group
Dog owners in Great Britain, the USA, Canada, and Australia, predominantly women aged around 30–55, who are looking for toys, care products, and enrichment options for their dogs.
Monetization
Sale of dog products via our own online shop, in particular toys, grooming and activity products, as well as accessories. In addition, a digital guide is offered. The physical products are shipped directly to customers via dropshipping, so no in-house warehousing is required.
Monthly Costs
Shopify including hosting: approx. €36 per month. Domain: approx. €10–20 per year. Marketing: during the active phase, on average approx. €42,000 per month, depending on the advertising budget and scaling. Product, shipping, and payment fees: depending on order volume. No own warehouse costs.
Weekly Workload
The weekly workload is flexible and depends in particular on the scope of the advertising campaigns, the order volume, and the further development of the shop. The main tasks include advertising management, customer service, and shop optimization. Automated processes reduce the effort required for order processing.
Reasons for Selling
The business focus is shifting toward building additional projects in other markets and niches. As a result, there is not enough time to support and scale the shop over the long term. The active shop is therefore to be handed over to a buyer who wants to build on the existing structures and further develop the business. If desired, the handover will be personally supported during the first few weeks.
Marketing Channels
Meta Ads (Facebook and Instagram) as well as email and SMS marketing via Klaviyo. Customer acquisition takes place primarily through Meta Ads, supplemented by automated email and SMS flows.
Markets
Great Britain, USA, Canada and Australia.
Target Group
Dog owners in Great Britain, the USA, Canada, and Australia, predominantly women aged around 30–55, who are looking for toys, care products, and enrichment options for their dogs.
Monetization
Sale of dog products via our own online shop, in particular toys, grooming and activity products, as well as accessories. In addition, a digital guide is offered. The physical products are shipped directly to customers via dropshipping, so no in-house warehousing is required.
Monthly Costs
Shopify including hosting: approx. €36 per month. Domain: approx. €10–20 per year. Marketing: during the active phase, on average approx. €42,000 per month, depending on the advertising budget and scaling. Product, shipping, and payment fees: depending on order volume. No own warehouse costs.
Weekly Workload
The weekly workload is flexible and depends in particular on the scope of the advertising campaigns, the order volume, and the further development of the shop. The main tasks include advertising management, customer service, and shop optimization. Automated processes reduce the effort required for order processing.
Reasons for Selling
The business focus is shifting toward building additional projects in other markets and niches. As a result, there is not enough time to support and scale the shop over the long term. The active shop is therefore to be handed over to a buyer who wants to build on the existing structures and further develop the business. If desired, the handover will be personally supported during the first few weeks.
Launch date
January 2026
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- Published on 06.10.2026
- Seller last active this week