Cat Water Fountains
Cat Water Fountains
What we are selling
We sell stainless steel cat water fountains directly to end customers in Germany through our own online shop. The fountain is offered exclusively as a complete bundle, including replacement filters, a cleaning set, and free shipping. This results in an average order value of around €92. New customers are acquired through video ads on social media, supported by search advertising and automated email flows.
Revenue development (net)
July 2026: €860 (10 orders)
August 2026: €6,154 (72 orders)
September 2026: €32,964 (362 orders)
October 2026: €23,164 (240 orders, ads active only until 11 October)
Total: around €63,100 from 684 orders
Why the price is justified
The price is primarily based on proven revenue. Since advertising began in July, the business has shown strong momentum, increasing from €860 in the first month to nearly €33,000 in September. In October, revenue still exceeded €23,000 even though ads were only running until 11 October. This represents the strongest daily average since launch.
These results are the outcome of months of work and advertising spend used to identify the right target audience, the messaging that converts, and the offer structure that performs best. Numerous ads were tested and eliminated before the current top-performing creatives were identified. This testing phase is often the most expensive and highest-risk part of e-commerce, and it has already been completed for this shop.
There is also value beyond revenue alone. The shop has a customer list of more than 2,000 contacts that can be used for email marketing and repeat purchases. The shop also holds a 4.5-star rating on a major review platform, showing that customers are satisfied with both the product and the overall buying experience. The refund rate is also only around 2.5% of revenue. On social media, the brand has already built an audience, with around 1,400 followers on one platform and 300 on another.
Ongoing fixed costs for the shop and software are only around €290 per month. The market is also substantial: around 15.9 million cats live in Germany, and concerns about hydration are relevant for many owners throughout the year, not just seasonally.
The price therefore reflects more than just an online shop. It represents a business model that has already proven itself in the market, comes with an existing customer base, and generates verifiable revenue.
Tech Stack
Shop & Website: Shopify, PageFly Marketing & Ads: Meta Ads, Google Ads, Klaviyo (email marketing) Tracking & Analytics: wetracked.io Content & Design: Canva, Higgsfield, Grok (AI video/image) Accounting: sevdesk, Order Printer Pro Organization: Notion, Google Workspace, Claude
Key Competitors
Marketing Channels
Paid Social: Meta Ads (Facebook & Instagram), Google Ads Email Marketing: Klaviyo (Flows & Campaigns) Influencer Marketing: Collaborations with creators (UGC videos, discount codes)
Target Group
Cat owners in the DACH region, predominantly women between 35 and 60, with one or two cats. They see their cat as a family member and worry that it drinks too little. Many have already tried bowls or inexpensive fountains that the cat does not drink from.
Monetization
Direct sales through our own online shop: We sell drinking fountains for cats as a complete package (fountain incl. filter and cleaning set) directly to end customers. We acquire customers primarily through paid advertising on Meta and Google. Additional revenue is generated through repeat purchases of replacement filters and through email marketing to existing customers.
Monthly Costs
approx. €290 per month (Shopify, Klaviyo, sevdesk, tracking and AI tools...)
Weekly Workload
approx. 30 hrs/week
Reasons for Selling
Alongside our studies, we don't have the time to continue developing the shop the way it deserves. In addition, we want to focus more on traveling in the near future. That's why we'd rather hand it over to someone who can fully unlock its potential.
Marketing Channels
Paid Social: Meta Ads (Facebook & Instagram), Google Ads Email Marketing: Klaviyo (Flows & Campaigns) Influencer Marketing: Collaborations with creators (UGC videos, discount codes)
Target Group
Cat owners in the DACH region, predominantly women between 35 and 60, with one or two cats. They see their cat as a family member and worry that it drinks too little. Many have already tried bowls or inexpensive fountains that the cat does not drink from.
Monetization
Direct sales through our own online shop: We sell drinking fountains for cats as a complete package (fountain incl. filter and cleaning set) directly to end customers. We acquire customers primarily through paid advertising on Meta and Google. Additional revenue is generated through repeat purchases of replacement filters and through email marketing to existing customers.
Monthly Costs
approx. €290 per month (Shopify, Klaviyo, sevdesk, tracking and AI tools...)
Weekly Workload
approx. 30 hrs/week
Reasons for Selling
Alongside our studies, we don't have the time to continue developing the shop the way it deserves. In addition, we want to focus more on traveling in the near future. That's why we'd rather hand it over to someone who can fully unlock its potential.
Launch date
June 2026
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- Published on 15.10.2026
- Seller last active this week
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