Online store for women’s adhesive products/underwear
Online store for women’s adhesive products and underwear
Business model
This established fashion brand has been operating since 2023 through a direct-to-consumer model. Sales are generated exclusively online, with no physical retail structures or intermediaries, supporting strong margin control and direct customer relationships. Growth is driven by three core channels: the largest is Meta advertising for scalable new customer acquisition, followed by data-driven email marketing with automations and segmentation to reactivate and retain existing customers, and influencer and affiliate marketing as an additional acquisition channel. This combination of paid reach, repeat revenue from existing customers, and partnership-driven sales creates a diversified and predictable revenue engine.
Why the price is justified
The asking price of €315,000 represents approximately 3.6 times the verified annual profit for 2025, reflecting a market-standard multiple for a profitable, established direct-to-consumer brand with a proven track record. Buyers are acquiring more than just an online store. The business includes established multi-channel marketing processes, a developed customer base, and existing partnerships. The technical transfer is straightforward, as the brand operates on Shopify without complex custom code.
Tech Stack
Shopify, Klavijo, Resolvia
Key Competitors
Marketing Channels
Google Ads, Facebook Ads, Instagram, Pinterest
Markets
Germany, Austria, Switzerland
Target Group
Women between 18 and 45 years old
Monetization
Advertising, sale of products, Affiliate / Influencer Marketing
Monthly Costs
Marketing Summer €92,500
Weekly Workload
20-40h
Reasons for Selling
We would like to strategically reposition ourselves and hand over the online shop to a suitable buyer who can lead the brand into its next growth phase with the existing infrastructure, capital, team, and e-commerce experience. The sale is not taking place due to an operational emergency, but rather out of the desire to professionally hand over the next stage of development after successfully building and scaling the brand. This gives a buyer the opportunity to acquire an established Shopify brand with existing assets, marketing history, product data, supplier contacts, and operational infrastructure - instead of building a comparable brand from scratch.
Marketing Channels
Google Ads, Facebook Ads, Instagram, Pinterest
Markets
Germany, Austria, Switzerland
Target Group
Women between 18 and 45 years old
Monetization
Advertising, sale of products, Affiliate / Influencer Marketing
Monthly Costs
Marketing Summer €92,500
Weekly Workload
20-40h
Reasons for Selling
We would like to strategically reposition ourselves and hand over the online shop to a suitable buyer who can lead the brand into its next growth phase with the existing infrastructure, capital, team, and e-commerce experience. The sale is not taking place due to an operational emergency, but rather out of the desire to professionally hand over the next stage of development after successfully building and scaling the brand. This gives a buyer the opportunity to acquire an established Shopify brand with existing assets, marketing history, product data, supplier contacts, and operational infrastructure - instead of building a comparable brand from scratch.
Launch date
March 2023
Interested in this listing?
Contact seller
- Published on 23.10.2026
- Seller last active this week
The European Startup Platform
Startup.eu connects European startups with business angels and venture capital firms.