Established Amazon e-commerce business for baby announcement and gift items
Established e-commerce business for baby announcement and gift items with strong organic Amazon sales
For sale is an established e-commerce business in the pregnancy announcement and baby gift niche. Sales are generated primarily through Amazon. The products are handmade in Germany and are designed for expectant parents as well as their families and friends.
Key figures and performance:
- Revenue 2025/26: €83,488 for the reported period from 17/01/2025 to 17/01/2026
- Revenue for the period from 17/01/2026 to 26/10/2026: €40,119; annualized on a straight line basis, approximately €51,700, without taking seasonal effects into account
- Organic share of revenue: most recently around 80%
- 2025/26: 8,675 units sold and 78,757 sessions
- Average listing rating: 4.5 stars; individual listings range from 4.5 to 5.0 stars
- Contribution margin at Amazon level 2025/26: €12,758 before production costs outside of material purchases and before owner compensation
The sale includes the registered brand together with Amazon Brand Registry, the Amazon seller account with listings and Brandstore, product templates and designs, samples and prototypes, EAN/GTIN codes, as well as the supplier and production network. Inventory and production equipment can be negotiated separately. The transfer is subject to the applicable Amazon policies and contractual agreement. Customer data is not part of the sale.
Production is already established with a workshop for people with disabilities. Alternatively, another production partner can be appointed.
Growth potential exists in particular through listing optimization, more targeted Sponsored Products campaigns, expansion of A+ Content, stronger marketing activities, and the launch of additional baby and gift items that already exist as samples or prototypes. International designs in English and French are already available.
Reason for sale: The current owner is now focused on another business area and has recently been unable to further develop the listings, advertising, and content. The goal is to find a buyer who will take over the existing foundation and continue growing the business.
The information is based on Amazon reports provided by the seller. The annualized figures are estimates and do not account for seasonality. The stated contribution margin should not be confused with company profit; production costs outside of material purchases, overhead costs, and owner compensation are not included. Additional documents can be provided to interested buyers after initial contact and, where applicable, after signing a confidentiality agreement.
Tech Stack
Amazon Seller Central, Amazon Brand Registry, Amazon Brandstore, Amazon Listings and Sponsored Products; EAN/GTIN as well as production-related templates, presses, and transfer materials.
Key Competitors
Marketing Channels
Amazon organic search and product listings; Amazon Sponsored Products. The organic share of revenue was most recently around 80%. Additional channels such as social media or the company’s own shop are described as expansion potential, but are not documented as existing sales channels.
Markets
Germany as an obvious core market; specific country shares of the customer base are not specified in the sales folder. English and French materials are available.
Target Group
Expectant parents as well as grandparents, other family members, godparents, and friends who are looking for pregnancy announcements or baby gifts. Potential buyers include founders as well as existing providers in the baby, gifts, and personalization sectors.
Monetization
Sale of handmade pregnancy announcements and baby gift items via Amazon at listed store prices of approximately €4.99 to €9.99; additional product ideas and prototypes offer expansion potential.
Monthly Costs
Variable Amazon fees, advertising costs, and material purchases. The advertising costs in the reported period 2025/26 were €14,985 per year (around €1,249 per month); for 2026, around €9,200 per year was extrapolated (around €767 per month). Production costs of most recently about €0.58 per unit are added. Further overhead and owner costs are not reported.
Weekly Workload
Not quantified in the sales folder. As the business was most recently managed on the side, the actual weekly workload is not documented; before purchase, the buyer should review the effort required for ordering, production coordination, customer service, listing maintenance, and advertising.
Reasons for Selling
Strategic realignment: The owner is now focusing on a different business area and can no longer sufficiently capitalize on the potential of the Amazon business.
Marketing Channels
Amazon organic search and product listings; Amazon Sponsored Products. The organic share of revenue was most recently around 80%. Additional channels such as social media or the company’s own shop are described as expansion potential, but are not documented as existing sales channels.
Markets
Germany as an obvious core market; specific country shares of the customer base are not specified in the sales folder. English and French materials are available.
Target Group
Expectant parents as well as grandparents, other family members, godparents, and friends who are looking for pregnancy announcements or baby gifts. Potential buyers include founders as well as existing providers in the baby, gifts, and personalization sectors.
Monetization
Sale of handmade pregnancy announcements and baby gift items via Amazon at listed store prices of approximately €4.99 to €9.99; additional product ideas and prototypes offer expansion potential.
Monthly Costs
Variable Amazon fees, advertising costs, and material purchases. The advertising costs in the reported period 2025/26 were €14,985 per year (around €1,249 per month); for 2026, around €9,200 per year was extrapolated (around €767 per month). Production costs of most recently about €0.58 per unit are added. Further overhead and owner costs are not reported.
Weekly Workload
Not quantified in the sales folder. As the business was most recently managed on the side, the actual weekly workload is not documented; before purchase, the buyer should review the effort required for ordering, production coordination, customer service, listing maintenance, and advertising.
Reasons for Selling
Strategic realignment: The owner is now focusing on a different business area and can no longer sufficiently capitalize on the potential of the Amazon business.
Launch date
2023
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- Published on 29.10.2026
- Seller last active this week
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