Online shop in the sleeping niche
Dreamy Helper – Shopify brand focused on bedtime routines for children & adults (DE/AT/CH, UK, AU)Dreamy Helper is a fully branded business in the sleep & children’s room niche. Since launching at the end of July 2026, it has generated more than 400 orders and around €17,900 in net revenue – with a clearly upward trend (November projected at approx. €19,000 in monthly revenue).
MAIN CHANNEL: GOOGLE ADS
• ROAS ~2.2 over two months (Sep–Oct 2026): €4,257 ad spend → €9,324 revenue
• Best month September: ROAS 2.57
• In September, only Google Ads were running → €1,100 net profit on €3,843 revenue
• Average CPC €0.61, average CTR 2.3%
• Meta Ads were taken over by an agency from October, but the results were not strong (ROAS ~1.1 | Meta Ads are optional, the store also runs without them)
MONTHLY FIGURES
• August (launch): 13 orders · €589 revenue
• September: 89 orders · €3,843 revenue · +€1,100 profit
• October: 182 orders · €8,119 revenue
• November (1st–9th): 121 orders · €5,367 revenue
• Average order value ~€47 · Conversion rate ~2.6% overall, in November ~3.6%
PRODUCT RANGE
• DreamyHelper™ Kids (€39.95) – bestseller
• DreamyHelper™ for Adults (€54.95)
• DreamyPillow™ Kids, DreamyFriends™ night lights, DreamyStars™, SnorryHelper™
• Bundles (2-pack/3-pack) and post-purchase upsells already set up
INCLUDED IN THE SALE
• Domain dreamyhelper.com and Shopify store with a customized theme
• Markets DE/AT/CH, UK and AU with individual pricing
• Logo, brand identity, product images in German and English
• Advertorials, listicles, ad copy, creatives, organic videos
• Google Ads account with campaign history
• Brand Instagram and Facebook page
• Established supplier including purchase prices for DE, UK and AU
POTENTIAL
• Holiday season: children’s products and night lights are strong gift items
• Email marketing (Klaviyo) has barely been used so far → repeat customers
• Organic social has just started, concepts are available
• USA & Canada prepared
GOOD TO KNOW
• Young business (just over 3 months); profit depends on advertising efficiency
• Around 80% of revenue comes from DreamyHelper™ Kids
• Dropshipping with 6–10 days delivery time
All figures can be verified via screenshare in Shopify, Google Ads and Triple Whale. I will personally support the handover and onboarding process.
Tech Stack:
Shopify, Google Ads
Key Competitors:
Marketing Channels:
Google Advertising
Markets:
Germany, Austria, Australia, UK
Target Group:
Adolescents and adults with sleep problems
Monetization:
Sale of products
Monthly Costs:
€80
Weekly Workload:
5-10 hours
Reasons for Selling:
My professional focus is shifting increasingly toward the service sector, and on the side I manage other brands of my own. Dreamy Helper deserves more time and attention than I will be able to give it in the future – therefore I am looking for a buyer who will continue to develop the brand.
The shop is fully set up: brand, product images (DE/EN), advertorials, markets in DE/AT/CH, the UK and AU, as well as an established supplier. The growth of recent months shows that the products are in demand. With focused advertising, email marketing, and organic social, I still see a lot of potential – and that is exactly what I would like to place in the hands of someone who can invest the necessary time.
A smooth handover is important to me: after the sale, I will be available for questions and onboarding.
Launch date:
July 2026
Category:
E-Commerce
Interested in this listing?
Contact seller
- Published on 10.11.2026
- Seller last active this week
The European Startup Platform
Startup.eu connects European startups with business angels and venture capital firms.