Financial Overview
Online Store for Athletic Safety Shoes
Online Store for Athletic Safety Shoes
Online Dropshipping Store specializing in athletic safety shoes and connected footwear categories. Established product niche with documented results: €170,000 revenue and over €20,000 profit in 2023, verified by annual financial statements from a reputable accounting firm. Operations have been recently paused following an increase in return rates and a decline in creative performance during Q4. Competing products in the market remain strong, presenting both challenges and opportunities for relaunch. This listing is ideally suited for experienced performance marketers and e-commerce operators who apply data-driven optimization and creative testing to restore growth and improve margins.
Tech Stack
Shopify (Basic Package) / "Dawn" theme Klaviyo (Email Marketing) Lifetimely (Automated Income-Expense Report) Easybill (Automated Invoicing) DSers (Dropshipping Interface for AliExpress) Tiktok Pixel (Tiktok Ads) Google Pixel (Google Ads) Meta Pixel (Meta Ads) Payment providers: Shopify Payments, PayPal, Invoice with Klarna
Key Competitors
Markets
Germany Austria Switzerland
Target Group
Especially men between the ages of 25 and 55 in construction, crafts, or warehousing. Physically working professionals with a focus on safety and comfort.
Monetization
Sale of Products
Monthly Costs
€87.30 (Usage fees €36/month + Apps that can be subsequently uninstalled)
Weekly Workload
2-10 hours
Reasons for Selling
- High return rates (common with shoes) that are sent to a private address (sole proprietorship), making handling complex. Improved size selection information could reduce the problem. - Time-consuming workload that is hardly reconcilable with my private life. - Wish to focus on new projects or other areas of life. - The shop has potential but requires someone with more time or resources to grow further. - Market and competitive situations demand fresh input or more investments, which I currently cannot provide.
Marketing Channels
Meta Ads Tiktok Ads
Markets
Germany Austria Switzerland
Target Group
Especially men between the ages of 25 and 55 in construction, crafts, or warehousing. Physically working professionals with a focus on safety and comfort.
Monetization
Sale of Products
Monthly Costs
€87.30 (Usage fees €36/month + Apps that can be subsequently uninstalled)
Weekly Workload
2-10 hours
Reasons for Selling
- High return rates (common with shoes) that are sent to a private address (sole proprietorship), making handling complex. Improved size selection information could reduce the problem. - Time-consuming workload that is hardly reconcilable with my private life. - Wish to focus on new projects or other areas of life. - The shop has potential but requires someone with more time or resources to grow further. - Market and competitive situations demand fresh input or more investments, which I currently cannot provide.
Marketing Channels
Meta Ads Tiktok Ads
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- Published on 29.12.2025
- Seller last active im Dezember 2025