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Online Store for Athletic Safety Shoes

URL: privateAsking price: 2,300 €

Data

Current
Revenue in Euro Profit in Euro
2.278,00 not specified

Description

Online Dropshipping Store with established product niche (€170,000 revenue, over €20,000 profit in 2023 - documented by annual financial statements from a reputable accounting firm). Recently paused due to an increased return rate and declining creative performance in Q4. Competitor products remain strong in the market. Ideal for seasoned performance marketers with an optimization approach.

Tech Stack:

Shopify (Basic Package) / "Dawn" theme
Klaviyo (Email Marketing)
Lifetimely (Automated Income-Expense Report)
Easybill (Automated Invoicing)
DSers (Dropshipping Interface for AliExpress)
Tiktok Pixel (Tiktok Ads)
Google Pixel (Google Ads)
Meta Pixel (Meta Ads)
Payment providers: Shopify Payments, PayPal, Invoice with Klarna

Key Competitors:

Shoes by Rona
Safety Laminate Flooring by Shraks
My Work Shoes

Markets:

Germany
Austria
Switzerland

Target Group:

Especially men between the ages of 25 and 55 in construction, crafts, or warehousing. Physically working professionals with a focus on safety and comfort.

Monetization:

Sale of Products

Monthly Costs:

€87.30 (Usage fees €36/month + Apps that can be subsequently uninstalled)

Weekly Workload:

2-10 hours

Reasons for Selling:

- High return rates (common with shoes) that are sent to a private address (sole proprietorship), making handling complex. Improved size selection information could reduce the problem.
- Time-consuming workload that is hardly reconcilable with my private life.
- Wish to focus on new projects or other areas of life.
- The shop has potential but requires someone with more time or resources to grow further.
- Market and competitive situations demand fresh input or more investments, which I currently cannot provide.

Marketing Channels:

Meta Ads
Tiktok Ads

Category:

Others

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Published on: 29.06.2025
Seller last active: last week