Online shop for sports sunglasses

Business Overview
For sale is an established direct-to-consumer e-commerce project in the sports and lifestyle sunglasses niche, founded in April 2025.
The brand offers high-quality, durable eyewear for outdoor and athletic activities that combine performance and style.
Production is handled through a vetted supplier partnership with custom branding options, offering excellent scalability.

The project includes a fully set-up online store, professional brand assets (lookbook, product images, design templates), and a verified social media presence with around 1,000 real followers.
The shop generated over €13,200 in revenue within the first 6 months and currently holds inventory worth approximately €1,500 (cost value).

Business Model
- The business model is based on a DTC approach (Direct-to-Consumer)
- Customers purchase directly through the brand’s own online store.
- The system is designed for repeat purchases, up- and cross-selling, and scalable online marketing.
- Low fixed costs and modular structures make the project ideal for growth or integration into an existing eyewear or outdoor portfolio.

The target audience includes sports enthusiasts, travelers, and lifestyle-oriented consumers with a strong affinity for social media and sustainable design.

Reason for Sale
The project was built with a lot of passion and stands out for its high-quality products and positive customer feedback.
However, due to a new professional commitment, the current owner can no longer devote the necessary time to the project.
Since the brand already shows strong customer interest and growth potential, selling presents an ideal opportunity for takeover and further expansion.

Price Justification
The listed sale price of €6,500 is justified by several factors:
- €1,500 inventory value (cost basis)
- €2,000–3,000 for brand and shop assets (domain, design, website, systems)
- €500–1,000 social media value from 1,000+ real, organic followers (< €1 / follower)
- €13,200 verified revenue within the first 6 months
- Established supply chain and branding options with the manufacturer (all manufacturer & design contacts included)

This is an immediately operational, market-tested e-commerce project with an existing brand, supplier structure, and growth potential — ideal for founders or existing brands looking to expand their portfolio.