Summary/Description:
A proven, immediately scalable Shopify store selling personalized gift items with over €329k historical revenue and more than 8,000 customers. The business model focuses on emotional, high-margin products such as photo jewelry, produced on demand to eliminate inventory risk. Operations are lean thanks to dropshipping and established supplier relationships, enabling simple scale-up by increasing advertising spend. Historical conversion rates have been stable at approximately 2.2%, demonstrating reliable performance. This turnkey e-commerce asset includes the complete Shopify setup, domain ownership, social media presence, customer base, and ad data necessary for rapid reactivation and growth across Germany, Austria, and Switzerland.
Competitive advantage and benefits:
- No inventory risk: production is initiated only after purchase, removing carrying costs and obsolescence.
- Emotional product positioning: high perceived value and margins reduce price sensitivity and support repeat purchases.
- Low operational overhead: dropshipping and supplier partnerships minimize fulfillment complexity and staffing needs.
- Scalable acquisition: performance has been consistent, so growth can be achieved primarily through increased ad investment.
Scope of delivery:
- Shopify Store (Design & Technology)
- Domains
- Customer base (> 8,000 customers)
- Social Media Accounts (Organic & Ad Manager history)
- Transfer of ad accounts (excluding private payment data, but including valuable historical pixel and performance data)
Tech Stack
Shopify
Marketing Channels
Google Ads
Markets
Germany, Austria, Switzerland
Target Group
Mainly women (approx. 70%) and men, ages 20–50 years
Monetization
Sale of products
Monthly Costs
Shopify 33 EUR
Synctrack PayPal Tracking 6.99 USD
VO Product Options 8.99 USD
Weekly Workload
Currently: 2–3 hours (marketing paused)
Upon reactivation: approx. 5–15 hours recommended for ad management and customer support
Questions and Answers:
Q: What is the core product and business model?
A: Personalized gift items (for example, photo jewelry) sold via an automated Shopify store with production on demand.
Q: What makes this business attractive to buyers?
A: No inventory risk, high margins from emotionally driven products, lean operations through dropshipping, and a clear path to scale by increasing advertising spend.
Q: What is included in the sale?
A: The Shopify store (design and technology), domains, a customer base of more than 8,000 customers, social media accounts with organic and ad history, and transfer of ad accounts with historical pixel data.
Q: Which markets and audiences does the business target?
A: The business operates in Germany, Austria, and Switzerland and targets primarily women (about 70%) and men aged 20 to 50.
Q: What marketing channel has been used historically?
A: Google Ads has been the primary marketing channel.
Q: What are the ongoing monthly costs?
A: Monthly platform and app costs total approximately: Shopify 33 EUR, Synctrack PayPal Tracking 6.99 USD, VO Product Options 8.99 USD.
Q: How much time is required to run the business?
A: With marketing paused, current workload is 2 to 3 hours per week. Upon reactivation, 5 to 15 hours per week are recommended for ad management and customer support.
Q: How straightforward is it to scale the business?
A: Scaling is straightforward: historically stable conversion rates allow predictable growth by increasing the advertising budget.