a Direct-to-Consumer cosmetics brand established for over 10 years

Description of the business model

This is an established direct-to-consumer e-commerce business in the beauty and cosmetics sector that has been active in the market for over 10 years.

The company sells its own high-margin products directly to end customers via its own online shop. The focus is on repeat-consumption products with clear positioning and strong customer loyalty.

Revenues are generated mainly through:

organic & direct traffic

performance marketing (in particular search engine advertising)

The business is intentionally lean and requires only a small monthly marketing budget to generate stable revenue.

Why the price is justified

The asking price is based on verifiable financial factors, not projections:

Long market history: Over 10 years of operational market presence with stable demand.

Existing customer base: More than 17,000 real customers, with a documented repurchase rate of around 21% per month.

High profitability: Average gross margin of approximately 70% with low ongoing costs.

Active cash flow: With a small advertising budget (approx. €200–300 per month), revenues of around €5,000 per month are regularly generated.

Tangible assets included: Additionally, inventory in the mid five-figure range as well as the complete shop, product and marketing infrastructure are part of the sale.

Brief summary

The asking price reflects an ongoing, proven e-commerce business with real history, an existing customer base, stable revenues and significant scaling potential – not a concept, not a test project, not a new build.