DS online shop for dog supplies with 25,000 customers

DS online shop for dog supplies with 25,000 customers
The online shop operates in the pet supplies niche, focusing on dog products and is primarily run through stable, reliable partners via a dropshipping model. In addition, there is a small stock of goods originating from order cancellations and returns.

A key element of the business model is personalized products (e.g., dog harnesses, dog coats). This is clearly disclosed in the shop:
Personalized items are excluded from the right of return and are non-refundable. This policy is implemented in a legally sound manner, clearly communicated, and is regularly confirmed by payment providers. The chargeback rate is below 2%, which is exceptionally low for the industry.

Total revenue: approx. 1.075.000 €
Number of orders: approx. 22.500
Customer database: approx. 25.300 customers
First & last name, address, email address, partial phone numbers

Target group: exclusively dog owners

Average order value: 43,62 €
Repeat customer rate: 7.92% (despite dropshipping)

A major focus over the years has been on organic SEO traffic. An experienced SEO freelancer has continuously and sustainably developed the shop, including:
search-optimized product and category texts, content development around relevant keywords, long-term visibility on Google

As a result, there is organic traffic that reduces the shop’s dependence on paid advertising.

The shop is very clean, high-quality and trustworthy in its presentation and in no way resembles a typical dropshipping store. Design, structure and communication are professional.

Currently only Google Ads are used.
Channels like Facebook, Instagram and Pinterest have been hardly or not at all utilized due to time constraints and therefore offer significant untapped scaling potential.