DACH shop for children's sleep aids
DACH e-commerce store for children's sleep aids
For sale is an established DACH e-commerce store in the children’s wellness and everyday support niche. The business is built around a focused one-product offer with direct customer acquisition through social media advertising. The store primarily generates sales in Germany, with additional sales in Austria and Switzerland.
Over the last 12 months, the business generated approximately €82,650 in revenue and around €5,673 in profit. The setup includes an active online store, tested landing pages, proven ad creatives, a functioning advertising structure, tracking, supplier infrastructure, and automated email flows. In addition, there are approximately 1,970 active email profiles that have not yet been regularly monetized through newsletters or campaigns.
The asking price is supported by existing revenue, established infrastructure, tested advertising approaches, a clearly defined target audience, and additional growth potential. This opportunity is especially appealing for buyers with experience in e-commerce, performance marketing, or social media advertising who want to further optimize and scale the store.
Tech Stack
Shopify, Meta Ads, Triple Whale, Mintry for customer support, PayPal, Shopify Payments, landing pages, Claude AI
Key Competitors
Marketing Channels
Meta Ads (Facebook & Instagram)
Markets
Germany, Austria, Switzerland
Target Group
Parents, especially mothers, of children with difficulty falling asleep, restlessness, concentration problems, or ADHD symptoms in the DACH market. The main target group is women approximately 25–54 years old, especially 35–44 years old, who are looking for simple, non-medicated support for their child’s daily routine and bedtime routine.
Monetization
Sale of products
Monthly Costs
Shopify currently Grow Plan: $83/month. Cheaper Basic Plan possible: $29/month. Apps currently approx. $18/month. Current fixed costs approx. $101/month, reducible to approx. $47/month. Meta Ads, product costs, shipping, and payment fees are variable costs.
Weekly Workload
Approx. 3–5 hours per week, mainly for Meta Ads monitoring, order/supplier checks, support via Mintry, and occasional creative/landing page optimization.
Reasons for Selling
I am selling the shop because I want to focus more on other projects in the future and currently do not have the necessary time to further develop the existing growth potential. The shop is live, has verifiable revenue, a functioning Meta Ads setup, tested creatives/landing pages, as well as Klaviyo with automated email flows. Regular email campaigns have not yet been actively utilized, which creates additional potential for a buyer. A structured handover including supplier, ads/tracking setup, Klaviyo, and a brief onboarding is possible.
Marketing Channels
Meta Ads (Facebook & Instagram)
Markets
Germany, Austria, Switzerland
Target Group
Parents, especially mothers, of children with difficulty falling asleep, restlessness, concentration problems, or ADHD symptoms in the DACH market. The main target group is women approximately 25–54 years old, especially 35–44 years old, who are looking for simple, non-medicated support for their child’s daily routine and bedtime routine.
Monetization
Sale of products
Monthly Costs
Shopify currently Grow Plan: $83/month. Cheaper Basic Plan possible: $29/month. Apps currently approx. $18/month. Current fixed costs approx. $101/month, reducible to approx. $47/month. Meta Ads, product costs, shipping, and payment fees are variable costs.
Weekly Workload
Approx. 3–5 hours per week, mainly for Meta Ads monitoring, order/supplier checks, support via Mintry, and occasional creative/landing page optimization.
Reasons for Selling
I am selling the shop because I want to focus more on other projects in the future and currently do not have the necessary time to further develop the existing growth potential. The shop is live, has verifiable revenue, a functioning Meta Ads setup, tested creatives/landing pages, as well as Klaviyo with automated email flows. Regular email campaigns have not yet been actively utilized, which creates additional potential for a buyer. A structured handover including supplier, ads/tracking setup, Klaviyo, and a brief onboarding is possible.
Launch date
February 2026
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- Published on 08.07.2026
- Seller last active this week