Online store for gaming chairs, made in Germany and customizable

Online store for customizable gaming chairs, made in Germany
For sale is an e-commerce company that has been established in the German market for nine years, specializing in premium gaming chairs. The products are manufactured exclusively by a small German producer and made solely to order, eliminating inventory risk and avoiding tied-up working capital. Sales are generated directly through the company’s own online store, allowing the owner to retain full control over the brand, customer data, and margins.
Over nine years of operation, the business has built an established brand, a dependable manufacturing relationship, and an existing customer base. The company has experienced both strong and weaker periods. Currently, all advertising campaigns are paused, which is a major reason for the recent decline in sales.

The purchase price reflects the core value of a fully operational, ready-to-run business infrastructure: an exclusive and well-established manufacturing partnership in Germany that would be difficult and time-intensive for new competitors to replicate, an existing customer base, and nine years of brand development and product refinement, all supported by a pure made-to-order model with no inventory risk.

Historical Google Ads data highlights the revenue potential when the business is actively promoted: across the full campaign history to date, an average ROAS of approximately 5.5x was achieved. In well-managed campaigns, including brand search and a professionally operated Performance Max campaign, ROAS reached 8.8x to 9.3x. This shows that advertising spend can be converted into revenue effectively when campaigns are managed properly. A buyer with the appropriate marketing budget and campaign management expertise can likely restore stronger sales relatively quickly by leveraging the existing brand, established supply chain, and proven campaign performance, without facing the lengthy ramp-up phase of building a new business from the ground up.