Custom Shopify store for made-to-measure privacy and frosted glass films

Custom Shopify store for made-to-measure privacy and frosted glass films
Business model

For sale is a specialized Shopify store for custom privacy and frosted window films for windows, glass doors, and showers. Customers enter the shape and dimensions, and the configurator calculates the price live. The material is cut on a 140 cm tangential plotter using film from a German manufacturer and shipped to the customer as a finished roll with a free installation kit. The target audience includes private households as well as small business customers such as property managers, offices, and tradespeople, with repeat orders already recorded. As the products are made to measure, they are excluded from the right of withdrawal, and the goodwill claim rate is only 1 to 2 percent.

The pricing logic runs server-side: an automated scraper continuously tracks competitor prices, and the pricing formula sets the selling price just below the market leader while remaining above internal costs. Prices are signed and protected through a checkout function. The gross profit margin is around 63 percent, while the contribution margin after shipping ranges from 40 to 70 percent depending on order size. Production and shipping require around 2 minutes of manual work per order, and one person can process several hundred square meters per day.

Current status and figures

92 paid orders since launch in March 2024, €4,267 gross revenue, average order value €46, 14 repeat customers. Over the last twelve months: €1,000 revenue from 23 orders, including four months with no operations. The store has not yet been profitable; ongoing costs are around €77 per month. Marketing has only been tested in short phases. Organic search traffic has been growing steadily since June: 289 clicks and 18,800 impressions in August, up 74 percent in three months, without paid ads. Search volume in this niche is 140,000 queries per month with very low keyword difficulty.

Why the price is justified

The asking price of €4,500 is made up of two parts. Around €2,500 is attributed to hardware and materials at market value: a tangential plotter with stand and software estimated at approx. €2,000 used value, plus four opened film rolls with around 25 meters each, with replacement cost over €1,000. This puts the digital portion at €1,500. In comparison, there are documented external development costs of more than €8,000, along with around two years of in-house development: configurator with twelve shapes, pricing engine, competitor scraper, cutting plan generator, process documentation, financial model, five guide articles, and five domains. Rebuilding this from scratch would cost several times more. The buyer is not acquiring an already profitable business, but a complete, documented setup with growing organic traffic, where marketing remains the main untapped growth lever. Full handover included, with onboarding.