Online Store for Premium & Sustainable Car Care Products
Online Store for Premium and Sustainable Car Care Products
Selling in the premium car care segment offers strong profitability and attractive growth potential. The business has built a loyal base of repeat B2B customers who regularly purchase detailing products, providing a solid foundation of recurring demand.
While the B2C market is becoming more competitive, significant untapped opportunities remain available. Sales channels such as TikTok Shop and collaborations with automotive publishers have not yet been developed, leaving clear room for expansion. The company’s fixed costs have been reduced significantly, creating a leaner operating structure and improving the potential upside for a new owner.
What the business needs most now is focused scaling, particularly in the B2B segment, to increase its attractiveness and value in the short term. To date, marketing efforts have been concentrated exclusively on B2C customers through Amazon, highlighting additional potential for a buyer to broaden the company’s reach and unlock further growth.
Tech Stack
Shopify & Easybill; Fulfillment via FFN Connect (existing logistics provider)
Key Competitors
Marketing Channels
SEO & Amazon Ads
Markets
Mainly DACH
Target Group
B2C: car enthusiasts between 40 and 50 years old; B2B: car detailers
Monetization
Sale of products (B2C & B2B)
Monthly Costs
Licenses for Easybill, Shopify & Co. approx. 200 monthly.
Weekly Workload
10–20 hours per week
Reasons for Selling
Unfortunately, some liquidity problems arose due to social insurance back payments caused by the sloppy work of the previous tax advisory firm. I had to cut fixed costs radically in order to steer the company back toward profitability. However, I now lack both the time and the know-how to scale the company further again. In recent years, however, numerous optimizations (external logistics, changing the tax advisory firm) have made the company highly attractive for the years ahead.
Marketing Channels
SEO & Amazon Ads
Markets
Mainly DACH
Target Group
B2C: car enthusiasts between 40 and 50 years old; B2B: car detailers
Monetization
Sale of products (B2C & B2B)
Monthly Costs
Licenses for Easybill, Shopify & Co. approx. 200 monthly.
Weekly Workload
10–20 hours per week
Reasons for Selling
Unfortunately, some liquidity problems arose due to social insurance back payments caused by the sloppy work of the previous tax advisory firm. I had to cut fixed costs radically in order to steer the company back toward profitability. However, I now lack both the time and the know-how to scale the company further again. In recent years, however, numerous optimizations (external logistics, changing the tax advisory firm) have made the company highly attractive for the years ahead.
Launch date
March 2019
Interested in this listing?
Contact seller
- Published on 07.09.2026
- Seller last active this week
The European Startup Platform
Startup.eu connects European startups with business angels and venture capital firms.