Amazon brand for shoe care, automotive, and DIY supplies

Amazon brand for shoe care, automotive, and DIY supplies
The brand sells products in the categories of shoe care, wedding supplies, and automotive and DIY accessories as a private-label portfolio with 19 active parent listings and around 97 variations. Sales are generated through eight European Amazon marketplaces, as well as via eBay and its own online shop. Some of the core products have been listed for more than six years and have accumulated over 8,000 reviews, spread across 35 standalone product families, creating a strong ranking position and buyer trust that is difficult to replicate in the short term.

The asking price, including inventory worth around €60,000, represents a multiple of just under 2.9x the contribution margin III of the last twelve months, placing it in the lower to mid-range of typical market valuations for Amazon FBA brands of this size. Several clear growth opportunities remain untapped: Amazon advertising campaigns have so far seen little optimization, the already established online shop is not yet being actively promoted, and in the B2B segment there have been initial inbound inquiries without any advertising, despite a lack of nationwide competition in one sub-segment. The acquisition is structured as an asset deal.