Fully built and automated online shop / Pet niche / Dogs
Fully built and automated online shop / Pet niche / Dogs
For sale is a fully established online store in the dog niche with a broad product range that includes dog toys, care and activity products, accessories, and complementary digital guides. The business is built on a dropshipping model, with products shipped directly to customers, meaning no in-house inventory is required. Order processing, shipment tracking, and review requests are already automated, creating an efficient and streamlined operation.
During the active scaling phase from February to May 2026, the store generated revenue of €92,319.87. After deducting advertising, product, and shipping costs, €19,771.67 remained before additional operating expenses. The conversion rate during this active period was 5.53%, and a total of 2,643 customers were acquired.
The asking price reflects the verified sales, the existing customer base, the optimized store, and the established operational processes. The offer also includes the domain, existing advertising materials, and campaign structures that have already delivered proven results. This creates an attractive opportunity to take over a tested business model without having to build everything from the ground up.
Advertising is currently paused. However, the existing materials and structures are available for reactivation. Future performance will depend on advertising investment and ongoing management. Growth potential includes expanding the product range, developing email marketing further, and optimizing existing campaigns.
Tech Stack
Shopify (Basic plan) as the shop system, SourcinBox for dropshipping fulfillment, Triple Whale for tracking and analytics, Sternify for customer reviews, Conversion Bear Trust Badges, Booster Page Speed Optimizer, Scala Cookie Banner, Digitally for digital products, Section Store, Translate & Adapt, as well as Shopify Inbox for support chat.
Key Competitors
Marketing Channels
Meta Ads (Facebook and Instagram) as well as email marketing. Customer acquisition took place primarily through Meta Ads. Advertising is currently paused; existing creatives and previous campaign structures are available for reactivation.
Markets
Germany
Target Group
Dog owners in Germany, predominantly women aged around 30–55, who are looking for toys, care products, and activities for their dogs.
Monetization
Sale of dog products via our own online shop, in particular toys, grooming and activity products, as well as accessories. In addition, digital e-books and guides are offered. The physical products are shipped directly to customers via dropshipping through SourcinBox, so no own warehousing is required.
Monthly Costs
Shopify including hosting: approx. €27–39 per month. Domain: approx. €1–2 per month. Apps: €20–30 per month Marketing: currently €0, as advertising is paused. Product, shipping, and payment fees apply depending on order volume. No own warehousing costs.
Weekly Workload
Approx. 14–21 hours per week (2–3 hours daily). The workload depends heavily on how intensively advertising is run and how further the shop is developed. The main tasks include managing the advertising campaigns, customer service, and shop optimization. Fulfillment is automated.
Reasons for Selling
The current focus is on building projects in other markets, which is why there is not enough time to give this shop the attention it deserves and to continue developing it. However, since it has a lot of potential — an established brand, proven creatives, and working automation — I would like to sell it while it is still active in customers' minds.
Marketing Channels
Meta Ads (Facebook and Instagram) as well as email marketing. Customer acquisition took place primarily through Meta Ads. Advertising is currently paused; existing creatives and previous campaign structures are available for reactivation.
Markets
Germany
Target Group
Dog owners in Germany, predominantly women aged around 30–55, who are looking for toys, care products, and activities for their dogs.
Monetization
Sale of dog products via our own online shop, in particular toys, grooming and activity products, as well as accessories. In addition, digital e-books and guides are offered. The physical products are shipped directly to customers via dropshipping through SourcinBox, so no own warehousing is required.
Monthly Costs
Shopify including hosting: approx. €27–39 per month. Domain: approx. €1–2 per month. Apps: €20–30 per month Marketing: currently €0, as advertising is paused. Product, shipping, and payment fees apply depending on order volume. No own warehousing costs.
Weekly Workload
Approx. 14–21 hours per week (2–3 hours daily). The workload depends heavily on how intensively advertising is run and how further the shop is developed. The main tasks include managing the advertising campaigns, customer service, and shop optimization. Fulfillment is automated.
Reasons for Selling
The current focus is on building projects in other markets, which is why there is not enough time to give this shop the attention it deserves and to continue developing it. However, since it has a lot of potential – an established brand, proven creatives, and working automation – I would like to sell it while it is still active in customers' minds.
Launch date
October 2025
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- Published on 01.10.2026
- Seller last active this week