Safety Footwear and Workwear E-Commerce Brand
Safety Footwear & Workwear Brand / E-Commerce Shop
This established direct-to-consumer safety footwear and workwear brand serves professionals across the German-speaking market. The business stands out by combining certified workplace protection with sneaker-inspired design, lightweight construction, enhanced cushioning, and a practical dial closure system.
The company generates revenue primarily through direct online sales of safety footwear, workwear, and accessories. Customer acquisition is driven by proven performance marketing, social media, and the existing customer base, supported by established supplier, manufacturing, and fulfillment relationships.
Over the trailing 12 months, the business generated approximately €7.6M in revenue and €1.2M in profit. At the €915,000 asking price, this represents approximately 0.12x TTM revenue and 0.76x TTM profit.
The acquisition includes significantly more than the e-commerce storefront. A buyer gains an established brand, a substantial existing customer base and first-party data, proven products, supplier and manufacturing relationships, marketing and creative infrastructure, historical performance data, social proof, operational processes, and the foundation required to continue scaling the business.
The company has also invested significantly in strengthening its production and quality control infrastructure. Following previous quality challenges, the business transitioned to a stronger manufacturing partner and implemented improved quality management processes, creating a more robust operational foundation for future growth.
Significant growth opportunities remain, including expanding the safety footwear range, introducing additional workwear and accessory categories, increasing cross-selling to the existing customer base, further leveraging customer retention, and expanding into additional European markets.
The founders are pursuing other ventures and have therefore decided to seek the right acquirer to lead the business through its next stage of growth. With established operations, proven customer demand, and significant existing infrastructure, the company offers a buyer the opportunity to acquire an operating platform rather than build a brand from scratch.
Tech Stack
Shopify, Google Drive, Claude, Triple Whale, Notion, Flow, Freshdesk, Klaviyo, Chat GPT
Marketing Channels
Meta Ads, Google Ads, E-Mail Marketing
Markets
Germany & Austria
Target Group
Tradespeople, construction workers, technicians, warehouse and logistics employees, manufacturing workers, and other professionals who require safety footwear and workwear in their daily jobs. The core customer base consists primarily of working-age consumers who value comfort, functionality and sneaker-inspired design alongside workplace protection.
Monetization
The business generates revenue primarily through direct-to-consumer e-commerce sales of safety footwear, workwear and accessories. Customer acquisition is primarily driven through paid social media, performance marketing and organic channels, with additional revenue generated through cross-selling and high repeat purchases from the existing customer base.
Monthly Costs
Monthly costs vary depending on sales volume and advertising spend. The main variable expenses are inventory/COGS, fulfillment, shipping, payment processing fees and performance marketing. Fixed operating expenses include software, personnel/contractors and other administrative costs.
Weekly Workload
Approximately 10 hours per week. Day-to-day operations are largely streamlined, with the majority of time focused on performance monitoring, marketing oversight, supplier coordination and strategic decisions.
Reasons for Selling
The founders are shifting their focus toward other ventures and are therefore looking for the right buyer to take Clickrs into its next phase of growth. The business has established operations, supplier relationships, marketing infrastructure and a strong customer base, providing a solid foundation for continued expansion.
Marketing Channels
Meta Ads, Google Ads, E-Mail Marketing
Markets
Germany & Austria
Target Group
Tradespeople, construction workers, technicians, warehouse and logistics employees, manufacturing workers, and other professionals who require safety footwear and workwear in their daily jobs. The core customer base consists primarily of working-age consumers who value comfort, functionality and sneaker-inspired design alongside workplace protection.
Monetization
The business generates revenue primarily through direct-to-consumer e-commerce sales of safety footwear, workwear and accessories. Customer acquisition is primarily driven through paid social media, performance marketing and organic channels, with additional revenue generated through cross-selling and high repeat purchases from the existing customer base.
Monthly Costs
Monthly costs vary depending on sales volume and advertising spend. The main variable expenses are inventory/COGS, fulfillment, shipping, payment processing fees and performance marketing. Fixed operating expenses include software, personnel/contractors and other administrative costs.
Weekly Workload
Approximately 10 hours per week. Day-to-day operations are largely streamlined, with the majority of time focused on performance monitoring, marketing oversight, supplier coordination and strategic decisions.
Reasons for Selling
The founders are shifting their focus toward other ventures and are therefore looking for the right buyer to take Clickrs into its next phase of growth. The business has established operations, supplier relationships, marketing infrastructure and a strong customer base, providing a solid foundation for continued expansion.
Launch date
April 2025
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- Published on 01.10.2026
- Seller last active this week